By Noah Rothman
Tuesday, September 01, 2026
When the paranoid style in American politics gets in the
way of the Trump administration’s initiatives (and only then), this White House shows little tolerance for pop conspiracy theorizing.
In recent weeks, the president and his allies have been
giving the “Epstein files” treatment to the most salacious claims about data
centers. In an interview last week with his formerly estranged fixer, Michael
Cohen, Donald Trump touted the national data-center development over which he
has presided. Not only did the president assure his interlocutor that the
“tremendous amounts of jobs and money” they create are desirable, he also tried
to bust some of the more popular myths about data centers promoted by their
opponents.
This week, the president trotted out a more
confrontational version of that message. “Communities that don’t take a data
center, they’re making a mistake,” Trump said. He took that line of criticism further still in
a post on Truth Social: “The only reason that communities
throughout the U.S.A. should not want Data Centers is if they want to end up
being backwards and poor.” The communities that “want to be successful and
rich,” by contrast, will “let Data Reign.”
With that, Trump uncorked a cascade of feigned outrage
among aspiring populists who channeled what they imagine to be the public’s
passions.
Not since Hillary Clinton infamously put half of Trump’s
supporters into a “basket of deplorables” has a major political figure so
carelessly slandered the public, the commentator Ron Fournier argued. “Trump has lost his populist touch,”
he wrote. “Vulnerable GOP candidates will be tied to those comments like dogs
on leashes.”
On the right and left alike, those presumptuous enough to
speak for The People pounded the table. “I guess I’m backwards and poor,”
Republican Congressman Tim Burchett told the left-wing activist media outlet
MeidasTouch. “I mean, how about we put one in Mar-a-Lago?” Representative Alexandria
Ocasio-Cortez suggested. “Let’s put a data center at Mar-a-Lago, and we’ll
see how backwards and poor he is in response to that.” Indeed, there’s a data
center right across the lagoon from Trump’s golf club, with more on the way.
The people criticizing Trump for his data center advocacy
have the polls on their side. But Trump is betting that the hysteria these facilities have inspired will dissipate as
quickly as it arose. On that, he has reason to be optimistic.
The pollster Scott Rasmussen’s surveys have shown that, while voters are
apprehensive about data centers, they don’t necessarily need politicians to
cater to their anxiety. Data centers are just not a pressing issue for most.
Indeed, they rank at the bottom of voters’ priorities, well behind the economy,
inflation, health care, national security, crime, education, immigration, gun
laws, climate change, and abortion.
The polling does not appear to indicate that the public’s
distaste for data centers extends to the politicians who support them or the firms that depend on them, some of which are the most
trusted institutions in America. And when data centers are no longer a
theoretical proposition, the voters exposed to them don’t resent them as much
as the polling suggested they would.
“In an August survey from Heatmap Pro and Embold Research,”
Vox.com’s Eric Levitz wrote, “just 15 percent of Americans said they
would support a data center being built in their area, while 75 percent
expressed opposition. One year earlier, 43 percent of respondents in the same
poll had approved of nearby data center development, while just 42 percent
opposed it.”
Today, it’s hard to find anyone who worries that fracking
technology will make their faucets explode, or that their 5G mobile data will
render them immunodeficient. Trump is betting that the most incendiary claims against data centers — that they
consume and adulterate ungodly sums of water, that they are ungoverned by noise
ordinances, that they subsist on ratepayer-subsidized
electricity, or that they “vibrate at a low frequency that can bring up
cortisol levels,” as one woman told CNN — will be forgotten with similar haste.
And when the moral panic subsides, the president believes
that he will have a solid accomplishment in his pocket on which a potential
successor could run. He might be right.
The data center buildout is reindustrializing the heartland in ways that tariffs never
could. The demand for construction workers, pipe fitters, electricians, HVAC
technicians, and other skilled professionals outstrips the nation’s supply. And
these are not temporary jobs. These facilities will require maintenance and
repairs, and they will probably expand to meet future demand. “It’s a very
stable income, very stable lifestyle that you can provide for,” one
construction equipment manufacturer told Fox News.
It’s not just blue-collar professionals who benefit from
this construction boom. The exurban, suburban, and rural locales that invest in
data centers have seen wild returns in the form of municipal tax revenue. Some
of those municipalities are returning that largess to the people in the form of
reduced tax rates. Some are even flirting with doing away
with certain taxes altogether. And then there are the public
facilities that data centers fund. What good liberal could gainsay the
construction of a glittering new school financed by this industry? There’s
something for everyone here.
For now, however, almost everyone hates these things.
Communities are blocking their construction despite the promise they hold.
Desperately needy local fire departments are rejecting quarter-million-dollar
donations from the tech giants in deference to the “community’s concerns.” Working-class neighborhoods are particularly resistant to this construction boom despite
the support for data centers increasingly expressed by national and local labor unions.
Those are powerful political currents. Trump doesn’t
often swim against the populist tide, but he’s done so here. The president has
wagered a lot on the assumption that the rewards of the data center boom will
outweigh the concerns voters express today. And if Trump is right, the Republicans who are today racing to join Democrats at the front of the anti–data center
parade will be grateful that their party has something to run on in 2028.
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