By John Dickerson
Sunday, September 20, 2026
In 1946, the year that Donald Trump was born, the pinball
machine offered everything but control. The bumpers were propulsive, the lights
flashed, but the player’s only honest move was to pull a spring-loaded plunger.
After that, the ball belonged to the machine, zinging and zooming wherever the
bumpers sent it.
This is how many Americans experience the Trump
presidency today: antic caroming that they can do little more than watch. The
ballroom. The Iran war. The threats against Canada. Greenland. Portraits of
himself as Christ, a decorated general, or the pope. The arch. The Kennedy
Center. Prosecution of enemies. Pardons. Imaginary Reflecting Pool vandals.
Federal incursions into voting. Tariffs on. Tariffs off. Tariffs on again. The
Qatari plane. Endless promises—to release tax returns, to end corruption, to
deliver $5,000 checks—that never materialize.
No president has been more with us than Trump, because no
president has been better at seizing public attention. But there is a
difference between getting attention and doing something with it. For months,
the president has been unable to convince the public that he’s up to the job.
In a CNN
poll released at the end of July, 65 percent of respondents said that his
policies had worsened the economy, and only 28 percent approved of his handling
of Iran.
Voters have watched the caroming and have concluded that
he doesn’t have his eye on the ball. They care about the economy, and he seems
to care about everything else. Only 27 percent of adults told CNN that Trump
has the right priorities, down from 45 percent when the term began. And a
record 73 percent said he hasn’t paid enough attention to the country’s most
important issues. In June, while Trump was fixated on the Reflecting Pool and
stopping widespread voter fraud that doesn’t exist, a bipartisan housing bill
aimed at high costs reached his desk. He called it “a big yawn” and said he
hadn’t decided whether to sign it. In July, he let it become law without his
signature.
This is a problem for Republicans in November 2026, but
it’s an opportunity for voters looking to November 2028. Once a roster of
candidates emerges, their supporters will discover that the office
demands—wouldn’t you know it?—exactly the qualities that their preferred
candidate happens to possess. Now, when there’s no one horse to back, is the
time to use the current president’s rat-a-tat treatment of our attention to ask
how we want the next president to spend it.
Many voters will ask only one thing of the next
president: Don’t be Donald Trump. Fair enough. But stopping at “not
Trump” wastes the extremity of the Trump years. Extremes clarify. A flood shows
you where the ground was always low.
The Trump years have been a reminder that the presidency
is a trust. The public’s attention belongs to the public. A president borrows
it, and the test at every turn is whether he spends it on their account or his
own. Trump treats it as a possession, to do with as he pleases, like the East
Wing. For him, the public is his cheering section. A president who ignores the
half of the country that voted against him teaches them that elections are
conquests. They will remember that when they win.
It’s true that when Trump wants to focus the nation’s
attention on something, he is relentless: immigration, his enemies, his
ballroom. In April,
The Washington Post found that he had publicly mentioned the
ballroom on roughly a third of the days by that point in the year; he had
posted about it more than about tariffs. But what he cares about often isn’t in
the nation’s greater interest. A trustee doesn’t spend the trust on himself.
The next president should ration his calls on the
public’s attention, which, after all, protects his own effectiveness and the
country’s. “Public psychology,” Franklin Roosevelt wrote in 1935 to a reporter
urging him to speak out more often, “cannot, because of human weakness, be
attuned for long periods of time to a constant repetition of the highest note
in the scale.” When Roosevelt did speak, he explained. In his first fireside
chat, he walked the country through how a bank works. Explanation is what lets
a president speak less: A public that has been shown why can carry the
argument on its own, and a public that has only been told what must be
told again tomorrow.
A president cannot push opinion where it doesn’t want to
go, only nudge it, and that is possible only if he hasn’t already worn the
audience out. A president who is always talking cannot use talking to signal
that this time matters. The creed of this current era is the opposite.
“If you’re not making news, you’re not governing,” wrote former Representative
Matt Gaetz, who made news nearly every day he served and governed not at all.
A president who consumes the country’s attention spends
down a resource that citizens need for their own affairs, including those
delightful corners of human experience that should be free of political
consideration. The UFC fighter Bryce Mitchell understood this before the bouts
on the White House lawn this summer. Mitchell, who did not participate, said
that the government was “desecrating its role in society.” The government, he
said, “is supposed to protect us, not entertain us.”
Sometimes a president doesn’t have to ask for the
country’s attention, because catastrophe has already gathered it. In these
cases, a president can act as a moral force, particularly in consolation.
Reagan after the Challenger explosion, Clinton after the Oklahoma City bombing,
the
younger Bush after the attacks of 9/11, and Obama at Emanuel AME in
Charleston, South Carolina. Each president spent the nation’s attention on its
grief and, in doing so, reminded the nation what it valued. Trump has nearly
erased this part of the job, inventing a new one in its place: chief grave
dancer. When Rob Reiner was murdered in December, Trump blamed
Reiner himself; when Robert Mueller died in March, Trump wrote,
“Good, I’m glad he’s dead.”
A president sends a moral signal not just in the words he
uses but also in what he chooses to spend them on. After the white-nationalist
march and the death of Heather Heyer in Charlottesville, Virginia, in August
2017, Trump denounced the Nazis, but the thrust of his attention was aimed
elsewhere. He obsessed over the counterprotesters. He praised himself for being
the only one brave enough to name what he claimed were the misdeeds of the
people opposing the Nazis. “You had a group on one side that was bad, and you
had a group on the other side that was also very violent,” he
insisted without evidence, “and nobody wants to say it, but I will say it
right now.” He sent six tweets about Charlottesville and, in those tweets,
never used the terms racism, bigotry, or white nationalism.
He sent 37 tweets about NFL players kneeling during the anthem.
All of this happens where we can see it. We tend to treat
the presidency as if it existed only in that public form. Most of it doesn’t.
Because much of the job happens in secret or out of camera range, what the
president chooses to do with public attention is our best evidence of how he
sorts the world in private. That evidence has limits. A president who never
mentions the deficit might be working on it every morning. Eisenhower’s style
was called the “hidden hand”: The president who looked idle at the podium was
working the levers out of sight. But a president whose public attention shows
no discipline, discernment, or patience isn’t going to discover those
attributes at the necessary scale when the cameras turn away. Trump governs by
the Heisman hand, always in your face.
The presidency demands brutal prioritization. “I have two
kinds of problems, the urgent and the important,” goes a line that Eisenhower liked
to quote. “The urgent are not important, and the important are never
urgent.” It was such a simple idea that it became the Eisenhower Matrix, used
by managers everywhere to sort incoming challenges. The principle applies with
more force in a job where the urgent arrives by the hour. If missile stockpiles
are low, we want a president fixing that now, not giving a speech about the
deficit. But we also want a president who can see the deficit coming and feel
some obligation to the future citizens who will live under galactic debt. Trump
spends a lot of his time on matters that are neither important nor urgent. The New
York Times reporter Maggie Haberman, who has covered Trump for 30 years,
has said that if you charted his mind these days, 70 percent of it would go to
gilding, construction, renaming, and tribute projects.
The exhaustion after Trump will produce an appetite for
quiet. It has happened before. George W. Bush campaigned on restoring dignity
to the office because Americans were worn out by the dramas of the Clinton
years; he wanted a presidency that his team promised would show up on page A24
of the newspaper. But quiet is not a standard. The office needs a benchmark
built from the job itself, not from the last man to hold it. Nor should the
next president react to Trump’s frivolity by turning every subject into a
family talk in the living room about Important Matters—a brittle standard where
partisans adopt the posture of the online scold who answers “I love dogs” with
“Your silence on cats is deafening.” Under that standard, a president must
speak to everything, and a president who speaks to everything has no time left
to do anything.
Campaigns often measure for qualities that have little or
nothing to do with the office. But voters can evaluate how candidates treat
public attention on the campaign trail and make some inferences about how they
would approach the job. Here are some questions to ask: Does the candidate
choose problems that a president can actually move, and can he say why those
and not others? Can a president articulate a vision for the country to people
who are not likely to vote for her? Can he explain rather than merely assert?
Does she ever talk about a problem that won’t pay off before the next election?
Can he let a news cycle pass without joining it? And when grief or outrage
arrives, does he show any evidence of a concern for the entire nation? How a
candidate handles these moments during a campaign—when public attention, ever
more scarce in the age of the algorithm, is the only thing he has to
spend—tells us how that candidate will spend ours.
In 1947, the year after Trump’s birth, pinball changed.
The flipper was added, which meant the player was no longer merely watching.
Where the ball went was now, at least in part, up to the player. In 2028,
voters will be in the game again. But that requires attention to the office
now.
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