By Charles C. W. Cooke
Thursday, September 17, 2026
We are in the midst of a passionate debate over the
desirability of “data centers.” Thus far, this debate has been stained by a
profusion of silliness, superstition, and cynicism. But more than anything
else, it has been notable for its profound tardiness. In 2026, data centers are
such an inextricable part of American life that to discuss whether they are
welcome is the equivalent of agonizing over what we think of this newfangled
“television” thing. The public, we are told, has become anti–data center. If so,
it is upset by the “center” rather than the “data” part of that equation, for
whether they know it or not, Americans now rely on data centers in much the
same way as they rely on their lungs. In every moment of every day, data
centers are humming away behind the scenes, making the modern world possible.
In 1973, Arthur C. Clarke suggested that “any sufficiently advanced technology
is indistinguishable from magic.” Were he writing today, he might have gone
further: once that “magic” technology has been widely adopted, wonder can turn
to contempt.
Certainly, we wildly underestimate the extent to which we
rely on data centers. Take my actions today. This morning, I sat down with my
coffee and looked through National Review’s website. To get there, I
typed “nationalreview.com” into my browser, and before I’d even hit “Enter,” my
computer used a data center to look up where that site was located on the web.
Once that location had been discovered, my browser then contacted the website
via its primary IP address — which, in the case of a popular site such as National
Review, meant a digital “visit” to whichever one of the many “proxy” data
centers happened to be geographically closest to me. After a secure connection
to that data center had been established, my browser then started assembling
the text, images, videos, podcasts, fonts, scripts, advertisements, and other
elements that made up the page I hoped to see. Because this involved all manner
of different content types — some cached, some dynamic, some streaming — and
required the use of application servers, database servers, and distributed
content-delivery networks, it invariably required trips to multiple data
centers, all playing different roles. Thus, before I had read a single word,
my computer had been served 150 web requests, across 34 domains, having
contacted roughly ten data centers spread across networks operated by nine
different companies. Because everything worked as it should have, this process
was invisible. But that doesn’t mean it wasn’t happening. Without seeing it, I
had taken a remarkable journey around the world.
And that’s just for a visit to the homepage of a website.
Presumably, like me, you have a smartphone. Have you ever thought about how it
works? At the same time that I was visiting nationalreview.com today, my phone
was relentlessly pinging data centers across the globe. An email arrived, a
message appeared in the family group chat, a video from yesterday finished
uploading to the cloud: those actions were the result of data centers, data
centers, and — yep — data centers. When my weather widget refreshed its
forecast, my calendar picked up a change to an appointment, one of my apps
downloaded an update, and my stock ticker moved: data centers did that. Each
one of the little conveniences that I have slowly stacked over time involved
computers in one or more data centers doing work on my behalf. Magic? Not on
your life.
Having had my coffee, I ran some errands in my car, and
as usual, I used Waze to avoid the traffic. In so doing, I blithely connected
to an unfathomably impressive piece of infrastructure — all of which remained
out of sight. My phone accurately calculated its position on Earth by listening
to a series of precisely timed signals sent from a bunch of satellites up in
space and comparing the data issued by each to determine where I was. At the
same time, its internet connection linked it to a host of servers that, among
other things, supplied the requisite maps, calculated optimal directions, and
processed real-time traffic information that had been collected from other
drivers. To obtain even the simplest of instructions — “turn left” — I was the
beneficiary of signals from space, mathematics in my pocket, and information
that had been processed by distant computers in data centers across the world.
While driving, I turned on Apple Music, and thanks to a data center nearby, I
had at my disposal virtually all of the music that has ever been recorded. On
my way home, I made a phone call to my wife and thereby relied on a data center
in my carrier’s network to connect us and route my conversation to the right
place. Had I driven through a toll, a data center would have matched my
transponder to my billing record. If I’d stopped for gas or lunch and paid by
card, the payment would have been authorized by my bank’s data centers. All
this, for a simple trip to the barber!
We take all this for granted. Once, we had to go to the
bank to cash a check, wait on the phone to buy a plane ticket, take a trip to a
shop to buy a light bulb, drive to a video store to rent a movie, call theaters
for showtimes, and consult encyclopedias to find the most elementary of facts.
We don’t now — because of data centers. On Sundays, during NFL season, I watch
the games over the internet on my TV, which requires a lot of data centers; I
participate in two fantasy football leagues and one pick ’em league, all of
which are hosted in data centers; and, like many others, I text my friends
during the games — via a data center, naturally. So reflexive is this behavior
that we have forgotten how it works. But we’d notice if it went away. If,
during the next Super Bowl, even 10 percent of the nation’s data centers were
to be summarily switched off, the people of the United States would be on the
verge of revolution.
The term we have chosen to describe the technology I have
discussed here is “the cloud.” But, of course, there is no such thing. There
are just data centers and the computers that run inside them. Conceptually,
“the cloud” is a useful abstraction. But if taken too literally, it blinds us
to an important reality: Each one of the 5,427 data centers in the United
States is a real place, full of rows of real machines, that run
on real electricity, and that are maintained by real people. Your
data — by which I mean your emails, your bank account, your business files,
your photographs of your kids — are sitting somewhere on a real hard
disk. If I drove to where that hard disk is and smashed it up with a pickaxe,
it would break, and the only reason that you probably would not
permanently lose the data that it once held is that the data also exist in some
other real location, on another real disk, in another data
center, that is maintained by another real person. Bluntly put: The
integrity of your data — and of your ability to access it whenever you want —
is the result of your having cheap access to lots of different data centers, in
lots of different places, so that if something bad happens to one of them, your
stuff is backed up elsewhere.
I am not deaf to the criticisms of the architects of our
present artificial intelligence boom, many of whom have inexplicably decided to
sell their product by telling people that it will put them out of work or
perhaps even kill them. But I cannot accept the argument that America’s many
data centers have been built despite the public rather than because of
it. Whether they wish to admit it or not, Americans love the internet. They
have filled “the cloud” with baby pictures, wedding videos, group chats, school
assignments, tax returns, saved games, and emails stretching back 20 years.
They expect their entire photo library to survive a lost phone, their documents
to appear on whichever computer they happen to be using, and the 107 videos of
their child’s first steps to remain available indefinitely.
In aggregate, the scale of data storage may be vast, but
the items that make it up are invariably personal. The retention of this
information has required an extraordinary amount of physical infrastructure,
and there is no good reason to expect that AI will be any different. Pew
reports that half of American adults have used AI, and that a quarter — that’s
65 million people — use AI every day. In computing jargon, this translates into
antiseptic terms: “exabytes,” “teraflops,” “megawatts,” and the like. But
that’s a distraction from what matters — which is that when someone types “How
do I fix my dishwasher?” into his iPhone, he expects to receive an answer.