By Nick Catoggio
Tuesday, May 06, 2025
The problem with running for Senate as a conservative in
2026 isn’t that you might lose, it’s that you might win.
I assume that’s what caused former New Hampshire Gov.
Chris Sununu to pass on the race for a soon-to-be vacant seat in his home state
last month. Losing would have been embarrassing, spoiling his record of
statewide victories as governor and damaging his chances of running for
president someday. But winning?
Winning would have landed him in a conference of cowards
and quislings, in a branch of government that functionally
no longer exists, where he’d be forever compelled to say whether he’s with
or against whatever authoritarian
nostalgia trip the president happens to be on that day. It’s the
worst job in Washington. Even some who already hold it seem no
longer to want
it. Why would Sununu?
Why would Brian Kemp?
On Monday the governor of Georgia announced that
he won’t stand for Senate next year either. He was the most formidable
candidate Republicans could have mustered, leading Democratic incumbent Jon
Ossoff by 3 points
in a poll conducted last month by the Atlanta Journal-Constitution. The
same survey showed Kemp rocking a 60 percent approval rating. That’s the stuff
of which dream recruits are made.
No thanks, he said yesterday, dismissing a Senate
candidacy as “not the right decision for me and my family.” Which sounds like
standard politician boilerplate until you remember what
the Kemp household went through the last time he landed in the spotlight
while Donald Trump was president.
Kemp’s decision was even easier than Sununu’s was, I’d
bet. Partly it has to do with his tortured
history with Trump. Partly it has to do with the economic outlook, and thus
the GOP’s midterm chances, having darkened
further over the past month. And partly it has to do with the president’s
preternatural knack for wrecking his own party’s chances at winning Senate
seats in Georgia, first with the “rigged
election” idiocy in early 2021 and then by rallying behind Herschel
Walker’s absurd candidacy a year later.
But I suspect it has mostly to do with Kemp wanting to
run for president someday. What’s a better look for a 2028 hopeful? Leaving
politics next year as the popular twice-elected governor of a key swing state
and keeping one’s hands clean of whatever frightening new messes Trump makes in
Washington? Or wandering the halls of the Capitol, feebly trying to rationalize
for reporters why this hugely embarrassing Trump nominee is worth
confirming but that hugely embarrassing Trump nominee is not?
Brian Kemp is doing what he can to maximize his
presidential viability in 2028 by passing on a Senate run, avoiding a job in
which his votes would inevitably oscillate between pissing off Trump and
right-wing populists on the one hand and pissing off everyone else in the
country on the other. I think he believes there’ll be an opening for him in the
next Republican presidential field.
Is he right? Could there be a “Nixon option” in the next
cycle?
Mystique.
What distinguishes Kemp from Sununu and everyone else in
the GOP is that he’s managed to maintain a degree of mystique in a party where
only the president is supposed to be capable of such things.
The same was once true of Florida Gov. Ron DeSantis, but
his moment has passed. DeSantis became the only Republican of the Trump era to
build a meaningful independent base of support among populists by piling up
culture-war wins in Florida and routing his Democratic opponent when he ran for
reelection. He was “DeFuture” of the right—until he took on Trump in last
year’s presidential primary, discovered that GOP voters care far less about
policy than performative lib-owning, and quit the race after Iowa. His mystique
has
since dimmed sufficiently that Republican lawmakers in Florida are
driving an investigation into alleged
misuse of funds by his wife’s charity.
No one in the party has managed to go toe-to-toe with the
president and win. Except, that is, for Brian Kemp.
Kemp didn’t run against Trump directly the way DeSantis
did, but he came close, facing a former Republican senator in his 2022
gubernatorial primary whom the president backed full-throatedly. Trump treated
the race as a referendum on Kemp’s refusal to help him overturn Joe Biden’s
victory in Georgia in 2020; his candidate, David Perdue, litigated
the issue aggressively at a debate with the governor. A “disloyal”
conservative incumbent versus a conspiratorial Trump toady normally means
annihilation in a Republican campaign.
And someone did get annihilated in this case. Perdue, and
Trump, got annihilated by Kemp.
No other Republican politician since 2015 has faced such
intense wrath from the president and waltzed to victory anyway, which gives
Kemp a certain mystique. Even more impressive is the fact that he won despite
declining to participate in Trump’s “rigged election” nonsense, an unforgivable
offense in the eyes of many Republican voters. The last 10 years of right-wing
politics can be summarized in one sentence: You can have a career or you can
have your dignity, but you can’t have both. Somehow Kemp has both.
He’s an independent-minded conservative in a party run by
and for demagogues and somehow he’s a great success. He’s the last interesting
Republican.
He’s also had the good fortune to draw one of the
grassroots right’s least favorite progressives, Stacey Abrams, as his opponent
in his two runs for governor. Beating Abrams twice gave Kemp impeccable
credentials for “having the right enemies,” as did his insistence on reopening
some businesses in Georgia early in the COVID pandemic over the left’s (and
Donald Trump’s) objections. He also took the lead in defending his state’s
new voting law in 2021 when Democrats, led by Biden, were demagoging it as a
new Jim Crow regime. He fights—and he wins. Even when the president
is his opponent.
That’s the essence of mystique for a Republican
politician and it’s why Kemp opted not to bother with a Senate run. Either he
would have lost a squeaker to Ossoff as the Trump economy deteriorated,
spoiling his reputation as a winner, or he would have ended up in a powerless
job that would have required him to roll over frequently for the president. So
much for “fighting” and winning, or for dignity.
By not running, he’s preserving his mystique. Which sets
him up to be the “Nixon option” in the next presidential field.
Kemp and Nixon.
Brian Kemp and Richard Nixon aren’t perfect analogues, to
put it mildly, and not just because the former is reliably more conservative on
policy than the latter ever was.
Having served two terms as vice president and been his
party’s presidential nominee in 1960, Nixon was much better known to Republican
voters nationally in 1968 than Kemp would be in 2028. He didn’t have Kemp’s
spotless electoral record either: He lost the 1960 election, famously (and
barely), then lost the California gubernatorial race in 1962.
But Nixon was well positioned to reemerge as the face of
old-school centrist Republicanism after staunch conservative Barry Goldwater
was obliterated at the polls in 1964. Seeking a new direction four years later,
the GOP turned to a figure who represented a more successful version of the
party. That’s the same niche Kemp would seek to fill in 2028. All he needs is
for Trumpism to be obliterated in some way and there he’ll be, the most
successful Reaganite former governor in the country, ready to pick up the
pieces.
Nikki Haley hoped to fill that niche in last year’s
primary. She gambled that Trump’s many civic disgraces—January 6, criminal
charges, “mean tweets” of deepening
insanity—would repulse swing voters so profoundly as to make the former
president unelectable. Once general election polls began predicting a
Goldwater-esque rout of the GOP with Trump atop the ballot, Haley calculated,
GOP primary voters would revert to a more electable tried-and-true Republican
of yesteryear like they did in 1968.
Alas, it turns out Americans don’t care about civics. (Neither
does Nikki Haley.) Trumpism will not be obliterated at the polls on the
grounds that it’s too authoritarian.
But what if voters come to realize that its economic
policies are moronic,
destructive,
and more than a little Maoist
in spirit? Could that lead to a political obliteration?
That’s Kemp’s opening in 2028. He’ll be standing by to
fill the Nixon/Haley niche as an old-school Republican with a bit of mystique
whose nomination can rebrand the party if and when Trump drives the economy off
a cliff and obliterates public support for him and the GOP in the process.
In a primary like that, where Trumpist Republicanism is
well and truly shot and disaster looms in November, the usual benefits of being
a presidential flunky would become liabilities. Good luck convincing swing
voters to rally behind Vice President J.D. Vance or Secretary of State Marco
Rubio in a general election when both will bear the political fingerprints of a
deeply unpopular president. Only someone who’s separated himself politically
from Trump will stand a puncher’s chance against the Democrats.
That’s Kemp—conservative enough for traditional
Republicans, a skilled enough “fighter” for populists, and Trump-skeptical
enough for swing voters who won’t tolerate another four-year experiment with
tariffs. Even MAGA diehards might come around to nominating a Reaganite in 2028
if it looks like the party is doomed to lose due to economic troubles. Better
that the sacrificial lamb be a figure who represents the GOP’s pre-Trump era
than its current one.
Kemp could get even a boost from the results of the 2026
midterms. Rep. Marjorie Taylor Greene is mulling her own
challenge to Ossoff in Georgia; the recent Journal-Constitution poll
that had Kemp leading the incumbent there by 3 has her trailing by, er, 17. And
that isn’t the only case where GOP voters might plausibly fumble away what
should be a winnable election. Ken Paxton, Texas’ scandalous attorney general,
stands a good chance of beating Sen. John Cornyn in a primary and a nonzero
chance of losing to a Democrat in the general.
If Republican voters come away from next year’s election
believing that loud-and-proud MAGA candidates are damaged goods, especially
when Trump isn’t on the ballot, they’ll look hard at Kemp in 2028. In theory.
But in practice?
A longshot.
Let’s start in reverse. Why would Republican voters learn
hard lessons about the viability of populist candidates in 2026 when they
didn’t do so in 2022?
Herschel Walker, Doug Mastriano, Kari Lake, Blake
Masters, Mehmet Oz: Each ended up as the GOP nominee in an important
swing-state race in the last midterm and each kook-ed his or her way to defeat.
Those results were supposed to give sane populist Ron DeSantis an edge on Trump
in the coming presidential primary. Instead Trump rolled over him, picked up a
few felony criminal convictions en route to the general election, and still
became the first Republican in 20 years not only to be reelected but to win the
popular vote.
There’s no reason to think GOP voters will care any more
about “electability” in the next presidential race than they did last year. No
one can confidently say anymore what sort of character Americans will and won’t
elect, frankly, especially in a presidential race where low-propensity voters
are out in force. And even if “electability” matters in 2028, potential
candidates like J.D. Vance and Marco Rubio aren’t kooks in the Marjorie Taylor
Greene mold. Whatever Kemp’s normie advantage won’t be as great as we might
think.
Another problem: Discrediting Trumpism in the eyes of GOP
voters will be much trickier than discrediting Goldwater conservatism was after
the repudiation of the 1964 election. Trump has two national wins to his
credit, nearly won the 2020 election as well, and has made the sort of inroads
with nonwhite working-class voters that the party dreamed for 50 years of
making. Goldwater’s nomination was a break with traditional Republicanism and
could be dismissed afterward as a failed experiment. That’s probably how
Trumpism would have been spun had Trump lost in 2016.
But now? It would take a severe economic crisis, I
think, to discredit MAGAnomics so thoroughly that party voters would feel moved
to abandon an ideology that’s delivered multiple presidential victories and
total control of Congress. Parties have lost the presidency many times because of
backlash to economic conditions (including last year) but not since 1980—or
1932—have conditions been so bad as to cause a paradigm shift in how American
voters view the government’s role in managing the economy.
Nothing short of a Hooveresque calamity may be capable of
disillusioning Republican primary voters about the protectionist policies of a
leader whom they idolize. Remember, 2028 won’t be an open primary like 1968
was; to some significant degree it’s destined to be an “heir apparent” contest
with Trump’s legacy at stake, the sitting VP on the ballot, and the president
himself meddling from the sidelines. Republican voters will want to give Trump
and Trumpism every benefit of the doubt on their records and then some. Unless
a recession strikes that’s so dire as to be unspinnable, scapegoats will be
found for their failures instead.
“Globalists,” greedy corporations, foreign
saboteurs—those are the villains of the 2028 Republican primary, not Donald
Trump. True Trumpism has never been tried.
Brian Kemp will be expected to go along with that to some
greater or lesser degree. Right-wing voters will resent any candidate who
suggests, even obliquely, that they themselves are to blame for the hardships
America is facing because they insisted on elevating a nationalist doofus to
the presidency and then defending him no matter how stupidly and corruptly he
behaved. You can’t win a GOP presidential primary unless you attack Trump—yet
for many voters attacking Trump all but disqualifies you from leading the GOP,
as DeSantis and Haley discovered.
Defending Trump’s economic policy won’t be the only
litmus test Kemp is forced to pass, either. Lord only knows what sort of sordid
crises the president will have foisted on America by the time 2028 rolls
around, but Republican hopefuls will be expected to defend—or at least
minimize—all of them. Good luck to Kemp in trying to maintain his dignity and
mystique while walking a tightrope on whether we should be bombing Greenland or
arresting Supreme Court justices.
And of course there’s a decent chance that the next GOP
primary will include Trump himself, whether because he’s chosen to run for an
illegal third term or because he’s conniving, right out in the open, to remain
in office past January 20, 2029 unlawfully. No matter what Kemp ends up saying
about that, he’ll come out a loser: Condemning it forcefully would offend
populists, relegating him to “them” status in a movement that divides the world
into “us and them,” while not condemning it forcefully would alienate normies
who’d view him as just another spineless conservative afraid to say what’s
right.
He’d end up in the Haley zone, political no-man’s land,
another casualty of the Republican
hostage crisis.
Even if the political stars aligned for Kemp, delivering
an economic catastrophe that discredited Trumpism and thrust him into real
contention in 2028, what would his reward be? Americans wouldn’t want to be
governed for four more years by the same party that inflicted so much pain,
whether or not it’s governed by a Republican smarter and more respectable than
Trump. Democrats would almost certainly win in November going away. Kemp would
end up playing John McCain to some left-winger’s Barack Obama.
Sen. Kemp?
I don’t think he’ll get that far, though.
I repeat what I said about Chris Sununu: A Reaganite will
not lead a party that’s undergone a
personality transplant leaving it considerably dumber, crueler, and more
paranoid than it used to be. The GOP is no country for old conservatives. I
think Kemp will end up doing what Sununu will likely end up doing, not
bothering with the presidential race at all and instead challenging the other
incumbent Democratic senator in his home state who’s up for reelection that
year. Republicans should fare better down ballot during a presidential cycle
like 2028 than they will next fall and being a senator in a post-Trump
Washington won’t be quite as relentlessly terrible a job as it is now.
Sen. Kemp is a live possibility in 2029.
Poor guy, though. Diehard Trumpers hated him for not
abetting the 2020 coup plot, then hated him for running against Trump’s
gubernatorial candidate in 2022, and now hate him for not
running for office in Georgia because he may be the only Republican there
capable of beating Ossoff. Come 2028, if he dives into the presidential race,
they’ll go back to hating him for being a conservative anachronism in an
authoritarian party. Hopefully he’ll find something better to do with his life
before then than be the Mike Pence of
the next cycle.
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