By Bryan A. Garner
Thursday, June 11, 2026
When I was about seven, I heard my father talk about one
of his quirkiest colleagues: a college professor who, if his saltshaker ran
empty, would blame it on a Russian conspiracy. For some people, a bad outcome
is never just a bad outcome, and a coincidence is never just a coincidence.
There must always be a hidden hand behind it, coordinating events that, on the
surface, look random or trivial.
Not long ago, this instinct seemed like harmless
eccentricity. Conspiracy theorists lived at the margins, alongside doomsayers
and end-time prophets. Most people treated them as curiosities rather than
participants in serious argument. Today, though, that boundary has eroded.
Conspiracy thinking hasn’t just survived into the present — it has moved into
the mainstream of political and cultural life, shaping how
large numbers of people interpret ordinary events.
Many explanations point to social media — an easy target.
Platforms accelerate the spread of conspiratorial content. But stopping there
misses something deeper. Conspiracy thinking didn’t become mainstream because
people suddenly became irrational. It became mainstream because habits that
once signaled intellectual seriousness — skepticism, independence, distrust of
authority — have mutated into forms that are less disciplined and less
self-correcting.
Consider skepticism in its healthier forms. A skeptic is
supposed to withhold belief until evidence justifies it. But conspiracy
thinking often inverts that discipline. Official explanations are treated as
suspect by default, while unofficial ones are treated as credible precisely
because they’re unofficial. The burden of proof is quietly upended. Instead of
asking what would make a claim true, people ask what would disprove it — and
the claims are structured to resist disproof.
A healthy mind doesn’t begin with suspicion; it arrives
there. It starts with a provisional willingness to accept ordinary
explanations, then shifts toward doubt only when specific features of the
evidence justify it — persistent anomalies, independent corroboration of
misconduct, patterns that resist simpler accounts. Suspicion is an earned
response, not a default posture, and it remains tethered to standards that
allow it to be revised or abandoned when contrary evidence appears. Conspiracy
thinking breaks from this discipline by treating suspicion of traditional
sources as the starting point and then insulating that mindset from the kinds
of evidence that would ordinarily dispel it.
What makes this especially strange is that conspiracy
thinking often presents itself as the most skeptical stance available. Yet it
routinely demands greater leaps of faith than the explanations it rejects. It’s
easier to believe that institutions sometimes make mistakes than that vast
networks of journalists, scientists, judges, and officials coordinate deception
over long periods without leaks or contradictions. The posture of skepticism
masks a corresponding credulity.
Oddly enough, the conspiracy theorists are occasionally
right. Governments sometimes conceal information, corporations sometimes
coordinate misconduct, intelligence agencies sometimes undertake secret
operations, and powerful people sometimes spread lies. History supplies plenty
of examples. But those episodes don’t vindicate conspiracy thinking as a
method. The fact that some suspicions are vindicated doesn’t mean suspicion is
self-justifying. Real conspiracies are usually uncovered through disciplined
investigation, corroborated evidence, and a willingness to abandon weak
hypotheses — not through a habit of treating every anomaly as proof of hidden
design.
The same pattern appears in another intellectual virtue
that conspiracy thinking has appropriated and distorted: independent thinking.
“Think for yourself” was once a warning against blind deference to authority.
In its distorted modern form, it often becomes a license to reject any
conclusion reached by established institutions. The goal is no longer careful
evaluation of evidence but reflexive contrarianism. Agreement with mainstream
sources is treated as a cognitive failure rather than a possible outcome of
shared standards of inquiry.
“Do your own research” captures this shift neatly. In
principle, this phrase suggests intellectual responsibility. In practice, this
type of “research” means assembling selected materials that confirm an already
chosen conclusion — often through superficial or tendentious searches. The
research comes after the belief, not before it. What looks like inquiry is
often just curation of agreement, with dissenting evidence filtered out as
untrustworthy by definition.
The appeal of conspiracy thinking, however, isn’t
primarily methodological. It’s psychological. Large, disruptive events create
pressure for large-scale explanations that match their emotional weight.
Randomness feels insufficient when the consequences are enormous. A pandemic, a
war, or a financial collapse seems to demand a cause commensurate with its
magnitude. Conspiracy theories supply that cause by replacing contingency with
design.
They also supply a sense of control. If events are caused
by identifiable bad actors rather than blind forces or accumulated error, then
at least the world is decipherable. It’s both sinister and understandable. “I
don’t know what’s happening” becomes “I know what’s being done to us.” That
shift is often experienced as empowerment, even when it rests on fragile
assumptions.
Equally important is the social function. Conspiracy
thinking offers belonging wrapped in the conviction that one sees what others
miss. Participants aren’t merely members of a group; they’re members of an
enlightened minority who see through deception. That combination — community
plus superiority — is unusually stable. It satisfies both the need to belong
and the desire to feel intellectually distinct from the surrounding world.
None of this is new. Societies have always produced
conspiracy narratives: witches, secret societies, hidden cabals, and political plots. The psychology is
constant. What’s changed isn’t the impulse but the environment that now rewards
it. Traditional media systems, for all their flaws, imposed friction. Editors,
publishers, and broadcasters filtered fringe theories not because these
gatekeepers were always right but because they operated under constraints of
space, reputation, and scrutiny. That didn’t eliminate conspiratorial thinking,
but it slowed its path to mass belief.
Today, that friction is mostly gone. Distribution is
automatic, and attention has replaced judgment as the main constraint.
Algorithms don’t evaluate truth; they optimize engagement. And what holds
attention isn’t careful reasoning but certitude — fear, outrage, and revelation
posing as insight. At the same time, audience fragmentation means people who
once would have stayed isolated can now find one another instantly. Once
connected, they stabilize each other’s convictions, treating agreement inside
the group as proof and outside disagreement as suppression.
The result isn’t just faster spread of conspiratorial
claims. It’s an ecosystem that systematically favors the appearance of insight
over the discipline of inquiry. What looks like a marketplace of ideas is
increasingly a sorting machine for the most sensational story, not the most
reliable one.
That brings us back to the professor and his empty
saltshaker. The story was funny because the explanation was wildly
disproportionate to the event. No rational observer would posit a geopolitical
conspiracy to account for a kitchen annoyance. Yet the underlying reflex —
refusing to accept ordinary explanations when they feel insufficient — is no
longer confined to obvious eccentrics. It now operates at scale, embedded in
the systems through which people consume information and assign meaning.
Conspiracy thinking isn’t going away. It’s too deeply
rooted in how human beings respond to uncertainty, scale, and loss of control.
The real question isn’t whether it will persist but what conditions we might
normalize around it. A society that mistakes suspicion for sophistication, and
disbelief for intelligence, may feel more critical, but it’s actually becoming
easier to persuade with less and less evidence.
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