By David M. Drucker
Wednesday, March 11, 2026
President Donald Trump is using the Iran war to stockpile
campaign cash, issuing multiple email fundraising appeals during Week 1 of
Operation Epic Fury that cast Democrats as weak on national security and
directing donations to his political operation.
Requests for contributions began hitting inboxes just a
few days after the U.S. military initiated strikes on Iran on February 28. The
digital fundraisers, designed to motivate grassroots supporters who make
small-dollar donations, were presented as direct messages from Trump and
crafted with the same plain-spoken and provocative language the president uses
at campaign rallies and in social media posts. At press time, The Dispatch
had reviewed more than a half-dozen such money asks sent by Team Trump.
One email charges Iran with trying “to interfere” in the
2020 and 2024 elections “to stop President Trump from winning.” In another,
“radical left Democrats” are said to be “complaining bitterly about the very
necessary and important attack on Iran,” and are accused of wanting to “weaken
our resolve and let Iran rebuild.” The missives also seem intended to blunt
blowback from the prominent Trump supporters on the MAGA right who
oppose the war. “Iran wanted to bring DEATH TO AMERICA,” read one. “I had
no other choice.”
“Strength sells,” a veteran Republican strategist with
experience in digital communications told The Dispatch, requesting
anonymity to discuss Trump’s Iran war messaging. “People want to be a part of
something strong and victorious. The Iran operation, to the extent it stays
that way, benefits from that perception.” (Per the RealClearPolitics average, voters broadly oppose the
war. But Republicans, including those who identify with the
president’s Make America Great Again movement, are supportive.)
Trump tends to discuss the Iran war with a certain bravado his predecessors often eschewed when
speaking publicly about military operations they ordered—especially when, as has already happened in this 12-day-old conflict, American
casualties were likely. But the president’s use of the Iran war in explicitly
political messaging, for partisan advantage and to undercut his opponents, is
hardly unprecedented.
When President George W. Bush sought reelection in 2004,
his pitch was based on keeping Americans safe in the aftermath of the September
11, 2001, terrorist attacks. That entailed, in part, making his case for the
ongoing wars in Afghanistan and Iraq.
“We will stay on the hunt until justice is served and
America is safe from attack,” Bush said, during a July 9, 2004, campaign rally
in York, Pennsylvania. “We confronted the dangers of state-sponsored terror and
the spread of weapons of mass destruction. We acted against two of the most
violent regimes on earth. We have liberated over 50 million people. America is
safer because of our actions.”
Still, as the Iran war entered its second week, Trump and
his White House have continued to communicate about the Iran war in ways both
overtly political and seemingly trivial. Particularly jarring are the highly
stylized videos issued by the White House that are short and designed for
consumption on social media platforms.
One
video splices together clips of violent collisions and tackles from NFL and
college football games with what appear to be satellite shots of U.S. military
strikes. The song “Thunderstuck” by AC/DC plays in the background. Another
video splices together military strikes with scenes from historical dramas
and science fiction films about war. Yet
another begins with a scene from a video game, cuts to a military strike,
then switches back to a video game. The word “wasted” then flashes across the
screen.
Those are only three examples. There are
others.
Richard Engel, chief foreign correspondent for NBC News,
is reporting that former senior U.S. military officials are highly critical of these meme videos. “To say that they
are outraged is an understatement,” Engel said. “I had conversations that were
peppered with four-letter words—what are these people doing? What are they
thinking? Only someone who has never really seen combat could think that it is
a joke and put out material like this.”
Some videos are less controversial than others, featuring
more mundane scenes of American military hardware in action overlayed with
Trump, Defense Secretary Pete Hegseth, or both, discussing
the administration’s national security policy and paying tribute to the
armed forces.
However offensive or distasteful to some viewers, Trump
isn’t the first president to rely on unorthodox methods of communication to
sell a war to voters, explained Shawn J. Parry-Giles, a political scientist at
the University of Maryland who studies political rhetoric.
President Woodrow Wilson created the Committee of Public
Information, a government propaganda arm, to drum up support for World War I.
During World War II, the federal government aired newsreels at movie theaters
to promote the conflict against Germany and Japan, and urge Americans to
contribute to the effort. Presidents who followed have all, when necessary,
looked for novel messaging strategies aimed at winning public support for
military action, whether or not the combat in question is referred to as “war”
or not.
“While certain segments of the population react
negatively to these short videos, presidential administrations have sold
wartime efforts in a diversity of ways. How they do so has changed through the
years,” Parry-Giles said. “These kinds of ads that feature a fusion of popular
culture and sports imagery are off-putting for some, especially Democrats. They
are nonetheless getting a lot of views, which is a quick and less expensive way
to promote the war, especially for those who get their news from social media.”
The White House did not respond to an email requesting
comment.
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