By James Kirchick
Sunday, March 15, 2026
One of the more annoying, yet little noticed,
journalistic habits developed during the first Trump administration was
practiced by seemingly every reporter assigned to interview Steve Bannon. The
2016 Trump campaign CEO and populist stalwart fashions himself something more
than a mere political hack; he is, by his own estimation, a serious thinker. No
profile of Bannon was complete without mentioning at least one massive book
that he was reading, usually a biography of a major historical figure.
“Bannon is a voracious reader,” a writer for Vanity
Fair reported in 2017, “who sometimes stays up until dawn powering through
books, obscure journals, and news articles, scrawling notes in a pocket-size
green diary as he goes (during our trip he used downtime to read a Robespierre
biography).” The following year, while being interviewed by a writer for the Spectator,
Bannon boasted that he had read his interlocutor’s biography of Mussolini.
Knowing his audience, Bannon made sure to have “books about Adolf Hitler and
World War II” conspicuously placed on his bed stand when the correspondent from
Der Spiegel paid him a visit; lest that factoid insufficiently emphasize
his “Prince of Darkness” image, he made sure to brandish a biography of the
pro-Nazi philosopher Martin Heidegger as well. For Newsweek, Bannon’s
tome of choice was a biography of Lawrence of Arabia, and in a 2019
documentary, it was the second volume of Carl Sandburg’s three-part biography
of Abraham Lincoln.
“Being powerful is like being a lady,” Margaret Thatcher
once said. “If you have to tell people you are, you aren’t.” This observation
applies to many character traits, erudition prominent among them. People who
reveal what college they attended within seconds of meeting you are not nearly
as smart as they think they are, and the same can be said of a public figure
who just happens to have a massive tome of Metternich situated prominently on
the desk in his five-star hotel suite or a biography of Napoleon peeking out of
his satchel whenever a journalist is in the vicinity. So predictable were
Bannon’s transparent attempts at self-aggrandizement that I began to fault the
credulous journalists repeatedly taken in by the ruse more than the gasbag
mountebank perpetrating it.
Donald Trump has a rightly deserved reputation for
coining nicknames for people he seeks to demean—“Crooked Hillary, “Little
Marco,” and “Low Energy Jeb” are some of the more notorious. But few of Trump’s
sobriquets ring truer than “Sloppy Steve,” which Trump bestowed on Bannon after
firing him from his job as White House chief strategist nine months into his
first administration. Wherever he goes, no matter how formal the function,
Bannon looks like a slob. He has a bizarre practice of layering collared shirts,
which are invariably wrinkled and stained. He has a case of rosacea rivaled
only by some members of the Kennedy Family. Perpetually unshaven, he looks like
he spends his days at the OTB and his nights sleeping in his car. While he was
working in the White House, Bannon’s slovenliness was a recurring topic of
conversation; Trump would tell him that he looked homeless and needed a shower.
Washington, as the wags say, is Hollywood for ugly
people, and so it isn’t the sloppiness of Bannon’s physical appearance that
stands out. “Sloppy” also encapsulates his career as a putative movement
leader. Peel back the multiple layers of collared shirts and what you find is a
thief, a liar, and a fraud.
From his perch at Breitbart.com and later during his
management of Trump’s first presidential campaign, Bannon played a highly
influential role making the construction of a border wall the signature issue
of the MAGA movement. Which is what makes his pilfering of more than $1 million
from a nonprofit organization founded to deliver on that promise so indicative
of his low character. In February 2025, Bannon pled guilty in a Manhattan
criminal court to a single felony count of defrauding donors to We Build the
Wall, an effort to construct a privately funded barrier on the border with
Mexico. (Trump had already pardoned Bannon on federal charges related to the
charity in the final hours of his first term.) Bannon had partnered in this
dubious endeavor with a motivational speaker and another man who made energy
drinks containing “liberal tears.” Befitting a national populist, Bannon was
arrested on the yacht of Miles Guo, an exiled Chinese businessman who was later
jailed for running a $1 billion fraud scheme.
The revelation that Bannon was lining his own pockets
under the guise of raising private funds for public works undermines the notion
that he is some sort of political Svengali. A more accurate description is
Oliver North without the sex appeal and Max Bialystock without the charm.
The most important thing to understand about Bannon is
that he’s fundamentally an unserious person. More a performance artist than
anything else, he delights in playing the foil to the “Davos class.” Nothing
fulfills Bannon so much as telling a room full of liberal cosmopolitans that
they are smug and out of touch, and he has entered into something of a
sadomasochistic relationship with elite institutions looking for someone
“authentic” to “explain” populism to them. The outrage he invokes among progressives
is good for his image, adding a frisson of danger to his empty words. In 2018, New
Yorker editor David Remnick rescinded his offer to interview Bannon at the
magazine’s annual festival when staffers complained and other speakers dropped
out in protest. The following month, a group of Bloomberg employees
remonstrated when the news organization’s editor in chief interviewed Bannon on
stage in London.
In May 2025, during an appearance at the Financial
Times festival in Washington, Bannon declared that “President Trump will
serve a third term.” Bannon knows that won’t happen, but he cares more about
the Pavlovian response he elicits from neurotic liberals than he does for the
truth. He repeated the nonsense prophecy two months later while being
interviewed for the FT’s popular Lunch With… feature. Alternating
between a plate of beef-tallowed French fries and duck hash, Bannon delivered a
string of pronouncements designed to aggravate the paper’s liberal readership.
As they exited the restaurant, Bannon sidled up to the writer. “Did I deliver?”
he asked mischievously.
It’s this lust for relevance, this need to feel like one
of the Great Men of History whom he purports to read so much about, that
explains Bannon’s cozy relationship with Jeffrey Epstein. The late financier
was everything Bannon supposedly hated: a billionaire who made his fortune in
the markets, extremely well-connected among the jet-set crowd, the very model
of a “globalist.” None of that stopped Bannon from offering himself up to the
convicted sex offender as a provider of “media training” to repair his tarnished
public persona. “First we need to push back on the lies; then crush the
pedo/trafficking narrative; then rebuild your image as philanthropist,” the
grifting Bannon wrote. According to the New York Times, Bannon’s name
appeared nearly every day in Epstein’s inbox or text messages in the six months
leading up to his arrest in July 2019.
Epstein apparently saw through Bannon’s imposture. Asked
by an associate why Bannon would align himself with the likes of Miles Guo,
Epstein responded, “Someone has to fund his nonsenses.” It may have been the
most perceptive thing Epstein ever said. According to the Times, a
spokesman for Bannon said that he “did not get deeper into” the subject of
Epstein’s treatment of women “in 12 hours of interviews but planned to address
it later on.” Alas for Bannon, there was no “later on.”
Bannon’s latest act is playing a supporting role in the
campaign being waged by Tucker Carlson, Marjorie Taylor Greene, Candace Owens,
and other right-wing performance artists to sever America’s alliance with
Israel and defame American Jews. Nine years ago, Bannon told the Zionist
Organization of America that he was “proud to be a Christian Zionist.” Today,
he rants about the “Israel First crowd,” proclaims that the Jewish state is
“not an ally” of the United States, and conducts sympathetic interviews with
Trita Parsi, widely recognized throughout Washington as an unregistered foreign
agent of the Islamic Republic of Iran. In January, Bannon said that Trump’s
threat to intervene in Iran if the regime killed protesters was “straight from
the Samantha Power and Hillary Clinton playbook.”
Bannon is now threatening to run for president in 2028. If his previous works are anything to go by, it’s an endeavor likely to be a fount of financial corruption, political skullduggery, and reputational self-mutilation. Former Republican Representative Matt Gaetz, a Bannon ally whose chemically modified face is as superficially maintained as Bannon’s is left to molder, giddily told Axios that “the Bannon campaign will merge the foreign policy of Rand Paul with the tax policy of Elizabeth Warren.” It’s hard to summon a political platform less appealing than this, its emetic mix of isolationism and socialism so befitting the man immortalized as Sloppy Steve.
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