By Isaac Willour
Friday, June 07, 2024
Last year at ExxonMobil’s annual meeting, wealth
manager and National Review regular
David Bahnsen offered the energy giant a key piece of friendly advice: Don’t
apologize for being an energy company. “I invite the company to do
something which shareholder activists never do: to defend the business that you
as a company are in,” Bahnsen told Exxon’s board. “Defend what it is that you
do every day to keep the lights on, yours and the world’s as well. The silent
majority . . . will welcome that.”
It couldn’t be a more crucial time to defend the energy
business. Exxon has been feeling the heat from climate activism’s corporate
wing since January, after the company initiated a lawsuit to prevent activist
investor groups Arjuna Capital and Follow This from placing proposals on the
company’s ballot. The proposed measures would have further pressured the
company to reduce its Scope 3 emissions, produced indirectly as a result of
business activity (travel, commuting, etc.) that are notoriously difficult to measure. In short, the proposals would have
limited Exxon’s ability to compete in the oil and gas business, thereby
negatively affecting its shareholders.
Instead of merely seeking to remove the proposals from
the ballot, Exxon sued, asserting that the shareholder-proposal process had
“become ripe for abuse.” The lawsuit, which is against Arjuna Capital, is still
working its way through the legal system, and
hopefully its outcome will clarify when exactly activist shareholders can (and
can’t) push their way onto a corporate ballot. As an analyst working at a
conservative corporate-engagement (or proxy consulting) firm, I’ve seen
evidence of such abuse everywhere — I see it in almost every shareholder
meeting I attend. Exxon’s shareholder-proposal battle isn’t about Scope 3 or
differing perspectives on climate risk but about troubleshooting a process that
has become a platform for radical ESG activists to suggest that the future of
oil and gas companies should ultimately live outside, well, oil and gas.
The blowback came. Although Arjuna Capital withdrew its
shareholder proposal, blue-state pension managers weren’t so ready to back
down. Key among them was the California Public Employees’ Retirement System
(CalPERS), which vowed to use its $1 billion stake to vote against Exxon’s
board. “CalPERS will not be silenced,” said pension CEO Marcie Frost in a statement released last week before
Exxon’s 2024 annual meeting, claiming that the company’s actions were “very,
very dangerous to every shareholder.” The battle lines were drawn. On one side,
pro-ESG investors and blue-state pensions such as CalPERS; on the other side,
other Exxon shareholders and state financial officers in red states like
Louisiana, Alabama, and Utah, who supported the board’s defense of its fiduciary duty.
Who would win?
The silent majority validated Exxon and rejected ESG. After all the drama
and talk of shareholder censorship and backlash, Exxon’s board of directors was
elected by 95 percent, a mere percentage point less than what
it had garnered at last year’s meeting when Bahnsen made his appeal. The ESG
movement talked a big game, stepped up to the plate, and struck out. CalPERS
was silenced. The activist solution was thrown out by the overwhelming majority
of shareholders and roundly rebutted by Exxon CEO Darren Woods, who offered an
intense and thorough defense of Exxon’s industrial practices during the
meeting. Exxon didn’t apologize, didn’t compromise, and didn’t back down — and
it won.
What’s the lesson for ordinary Americans, many of whom
have never stepped into a shareholder meeting or helped put a proposal on a
corporate ballot? ESG activists are losing big on issues ranging from fossil
fuels to divestment from Israel because companies and their
shareholders are realizing that activists have nothing of value to offer. Their
proposals are wildly unpopular despite the large amounts of money marshaled to
rally support for them. Shareholders, unsurprisingly, don’t want companies to
apologize for being what they are. Energy companies that apologize for being
energy companies or act as if oil and gas production is a regrettable but
necessary evil will not inspire confidence in shareholders who expect a return
— if you’re not sure that what you produce is a good thing, why should anyone
invest in you?
It’s the job of energy companies to be in the energy
business and create value doing so. Last week, ExxonMobil successfully tested
the validity of this model: Ignore the distraction of ESG radicalism, create
value for the shareholders you actually work for, and the silent majority will
stand behind your brand with confidence. “Don’t apologize to the mob” is as
much of a strategy in business as it is in politics — and Exxon just proved
that. We can only hope other companies will follow suit.
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