By Noah Rothman
Thursday, December 18, 2025
Pity the poor viewer who tuned into the president’s
primetime address on Wednesday night under the misapprehension that he
would explain the rationale for a U.S. military campaign against the regime in
Venezuela. Instead, the national crisis Donald Trump set out to confront was
his sagging poll numbers. What viewers witnessed last night was a classic
presidential pivot. But instead of stopping at 180 degrees, the president
whirled around so hard he ended the night right where he began it.
It was a disjointed address — manic, even, as the
president tried to cram the scope of his presidency into 18 minutes. Trump
spoke so quickly and with such vigor that he often seemed to outpace the
teleprompter. But if the point of the speech was to preview the State of the
Union address, reminding voters of what they disliked about Joe Biden’s
presidency and rattling off a list of accomplishments, it had many successful
moments.
Trump promoted his own efforts to close the southern
border to illegal migrants. That’s something the president’s advisers and
allies have wanted him to do for some time. Likewise, Trump reminded the public
that most can expect their tax burden to decline next year. That, too, is smart
politics. From Trump’s military and diplomatic accomplishments abroad to job
creation and rising wages at home, he has a lot to tout.
But what this entirely political speech set out to do was
to convince voters that Trump’s economic record does not deserve the miasmic odor
about it. On that front, Trump failed, if only because he will not pivot away from the millstone he affixed to his own neck: tariffs.
Indeed, Trump attributed his economic record in its
entirety to trade barriers — not that voters need much convincing there. “Much
of this success has been accomplished by tariffs,” Trump said, “My favorite
word, tariffs, which for many decades have been used successfully by other
countries against us. But not anymore.”
That confidence was betrayed by the president’s gimmicky
attempt to establish an emotional connection between the public and trade
protectionism — a bond Trump himself maintains with religious conviction.
“Because of tariffs,” he said, “tonight I am also proud
to announce that more than 1,450,000 service members will receive a special
warrior dividend before Christmas” to the tune of precisely $1,776 in honor of
next year’s semiquincentennial. “And the checks are already on the way,” Trump
smiled, “nobody understood that one until about 30 minutes ago.”
This is the Republican equivalent of raiding the treasury
for the benefit of teachers, for example — a deserving demographic, the plight
of whom on an individual level tugs at your heartstrings. Maybe you object to
the underlying economic policies that render that sop necessary as a political
maneuver, but you can’t argue with the results — not unless you want to be
demagogued into next week for your callous disregard for the selfless Americans
who make this country work.
Trump is wise to enlist the public in his foremost
economic project. He should have done that in April. It’s too late now. The
effects of tariffs are today thoroughly known and equally resented. Trump has scaled his
trade barriers back from their maximalist iteration, but quietly — never
letting the public know that the policies they despise are in retreat. Instead,
he insists that they are in place and going nowhere — even when that’s not the
story Americans want to hear, and even when he has a different story to tell.
That’s no pivot.
Trump seems to recoil from the prospect of admitting the
tariffs were folly, but he doesn’t have to slink away in humiliation. Everyone
pivots. Obama pivoted. Bush pivoted. But when a president pivots, they have to be
explicit about it — telling voters in no uncertain terms that they are
pivoting. At least, they must if they expect voters to notice and reevaluate
their deteriorating impression of the administration. And a pivot must be
accompanied by a policy shift, even if it is only a ploy to compel the
opposition party to strike a posture that is at odds with public opinion.
In Trump’s case, that would have looked like a tactical
shift away from tariffs — even just rhetorically. What voters got instead was
emotional blackmail. In the long run, they’re unlikely to respond favorably.
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