By Jonah Goldberg
Wednesday, December 24, 2025
Candace Owens has a very popular internet show in which
she trots out deranged conspiracies about, among other things, the demonic
nature of Jews, the murder of conservative activist Charlie Kirk (probably by
Jews and their pawns, in her estimation), and the allegation that French
President Emmanuel Macron’s wife is really a man.
Owens is hardly alone. There’s an entire ecosystem of
right-wing “influencers” who peddle conspiracy theories brimming with racism,
antisemitism, demonology, pseudoscience, and general crackpottery in regular
installments. There’s an even larger constellation of media outlets and personalities
who feed on controversy without ever quite condemning the outrages that cause
it.
It’s appalling and reprehensible. But this isn’t really a
column about all of that.
A foundational small-c conservative insight is, “There’s
nothing new under the sun” (Ecclesiastes 1:9). In a time of relentless
technological change, it’s understandable to think the utility of biblical
wisdom has expired. But the point wasn’t about new things. It’s that
human nature doesn’t change.
In 1909, the Philadelphia Inquirer helped launch
a regional panic with a “news” series on the New
Jersey Devil. The January 21 front-page headline blared, “WHAT-IS-IT VISITS
ALL SOUTH JERSEY” alongside a photo of “actual proof-prints of the strange
creature.” The Inquirer and competing papers hyped the bogus story
relentlessly, with reports of sightings, animal mutilations, etc. Decades
later, former newspaperman Norman Jeffries admitted to being the mastermind of
the hoax.
In a sense, Tucker Carlson—demon attack survivor and
journalistic sleuth of cattle
mutilations—is part of a long American tradition.
In 1910, newspapers floated the theory that the tail of
the then-returning Halley’s Comet, might release a kind of cyanide that, as
French sci-fi writer and astronomer Camille Flammarion told
the New
York Times, could “impregnate the atmosphere and possibly snuff out all
life on the planet.”
The ensuing Comet Panic of 1910 sold a lot of newspapers,
snake oil “comet pills” and even “comet insurance.”
The parallels with pandemic-era cure-alls, phobias about
“chemtrails”—which may destroy
the cloud-seeding industry—and even the Y2K panic a quarter-century ago should
be fairly obvious.
In 1920, Henry Ford’s newspaper (nationally distributed
through his car dealerships), the Dearborn Independent, launched
its series on “the International Jew.” Ford adapted “The
Protocols of the Elders of Zion,” forgeries first published in 1903
in a Russian newspaper. In 1936, Father Charles Coughlin launched his magazine Social
Justice, picking up where Ford left off. It rehashed “The Protocols” and
other bogus propaganda, including
the work of deranged
Jew-hater August Rohling,
the intellectual lodestar for Julius Streicher, the first Nazi to be hanged at
Nuremberg for inciting genocide.
Owens, like Streicher, considers
Rohling a primary scholarly source.
This stuff seems unprecedented thanks to a cocktail of
historical ignorance, recency bias, and widespread distrust of elite media. But
it’s also a function of technological change.
Monster sightings, baseless gossip, silly or sinister
speculation, and, of course, antisemitism never disappeared. The more harmless
versions of this fare could be found in the checkout aisles of supermarkets for
generations. The nastier stuff was relegated to obscure newsletters, AM
radio, and hard-to-find magazines.
The internet and social media changed all that.
In the 19th century, when newspapers and mass
literacy converged, the “media” was an anything-goes Wild West, with even
respectable publications feeding readers sheer nonsense and literal fake news.
(The
Rest is History podcast has a wonderful series partly dedicated to how the
British press helped fuel the panic over, and the legend of, “Jack the
Ripper.”)
It took decades for professional standards and consumer
expectations to reach a consensus about what was respectable and legitimate and
what wasn’t. The new media landscape is a new Wild West.
A century ago, a primary journalistic-marketing technique
was to seduce readers by releasing information—and baseless
allegations—piecemeal, in installments. Come back tomorrow for the next
shocking development.
This is the modern podcasters’
M.O. Sometimes it’s straightforward and episodic “true crime” style stuff. Other times it’s deranged hogwash, promising
the real evidence (about Kirk, Jeffrey Epstein, Mrs. Macron etc.) is
coming—if the Deep State or the Jews don’t get to them first.
They feed the audience just enough to get hooked in
pursuit of the big reveal that is never quite revealed. Mixed in is relentless
gossip about how other personalities are responding to the allegation du
jour or each other. It’s equal parts soap opera, conspiracy, gossip, taboo
violation, and fear-mongering.
The market for such titillation and tripe never went
away. What vanished were the post-World War II technological and institutional
roadblocks to providing it at scale. Also vanished: the willingness of enough
responsible people to condemn it.
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