By Kevin D. Williamson
Friday, January 30, 2026
Prices are not only numbers printed on labels on egg
cartons or emailed in Amazon receipts—wages are a price (the price of labor)
and interest rates are a price (the price of credit), and if there is a single
reliable principle that can be applied to economic policy in the modern world,
it is this: “Woe unto him who messes around with prices.”
Even when the price is the interest on credit cards.
The struggling consumer masses of the world are united in
two things: their hatred of credit card companies and their desire for more and
better credit cards. I get it, I do—I often have observed that all Americans
would be advocates of free-market capitalism if not for their experiences with
indecipherable medical bills, trying to cancel a gym membership, dealing with
cable companies, and credit card issuers. Nobody loves the bank—but, then,
nobody has to. The bank is like the power company: It just has to work. If
you’re thinking about it at all, then something is probably wrong.
Donald Trump, who once crowned himself the “king of
debt,” wants credit card interest rates capped at 10 percent. He has urged
the industry to adopt that cap voluntarily—which is not going to happen—but
also has suggested to Congress that it should impose such a cap through law.
The effect of doing this would not be to save Americans money on interest
payments. The effect would be to deprive many Americans of access to ordinary
consumer credit, beginning with those who have lower incomes and lower credit
scores.
Trump, of all people, is well positioned to understand
how this works in the real world. During his time as an incompetent real estate
developer, Trump made almost as many appearances in bankruptcy proceedings as
he did on Page Six. Trump is a known deadbeat and a bad credit risk.
When you are a bad credit risk, you pay higher interest rates and get credit on
generally worse terms. And then, at some point, you simply cannot get credit at
all, at least through ordinary channels. Toward the end of his run in real
estate, Trump found it practically impossible to get loans from any of the
major lenders with which he had been associated—often to those banks’
regret—over the years. Trump is, at the moment, legally prohibited
from taking out commercial loans from banks in the state of New York after
having been found by a court to have engaged in financial fraud.
But most borrowers are not as outlandish in their
behavior—or as wealthy—as Donald Trump. Ordinary borrowers see their credit
ratings dinged from time to time over things like unpaid bills or late
payments, too much debt relative to their incomes or savings—all the familiar
stuff. Interest rates charged to consumers take into account credit risk—the
banks’ chances of not getting paid back or of having to spend money and time
recovering money owed—but also things such as opportunity cost (Why lend anybody
money at 3 percent when you could just park those assets in an index fund and
expect to make more money?) and, of course, the ultimate arbiter of interest
rates: the market. People with poor credit scores or low incomes pay higher
interest rates in part for reasons having to do with risk but also because
there is a lot more competition to lend money to multimillionaires with 840
credit scores. The old bankers’ proverb holds true: You don’t want to lend
money to people who need it—it is far better to lend to people who don’t need
the money.
Capping interest rates at 10 percent would, to be clear,
simply destroy the credit card business as we know it. High income people with
very high credit scores typically pay more than 15 percent as it is, whereas
lower income people with worse credit scores pay a lot more—and the average
rate is around 20 percent. At 10 percent, there would be more profitable things
for firms to do with their money rather than take on the risk and work of
operating a credit card business. If you think a bank could make a good go of
it by offering credit cards at 10 percent, then my advice for you is: Do it. If
you succeed, then you probably will end up being one of the wealthiest
entrepreneurs in the world.
But back here on Earth, where Wells Fargo charged off $1
billion in bad consumer loans in 2025 (and that was a very good year for
the bank on that front) banks demand more than 10 percent not because they are
greedy (of course they are greedy, but that isn’t the reason) but
because markets are really good at aggregating and conveying information about
prices—and prices go both ways. Credit-card lenders experience financial losses
and recovery costs, among other expenses.
Banks often measure their business health by “net
interest margin,” meaning the difference between interest income (what
borrowers pay banks) and interest expenses (what banks pay depositors), which
on average has run between 3 percent and 3.5 percent in the past few years.
That isn’t the same thing as profit margin, but it is worth knowing about. In
terms of actual profit, some banks have had a good run of it lately, with
profit margins above 20 percent, and some have had less success, with
Citigroup, for example, earning only 8.5 percent margins in 2025. Meta, for
comparison, enjoyed a 41 percent profit margin for the year.
Thanks in part to Zohran Mamdani, there is a specter
haunting Donald Trump—not communism but affordability. Because Trump is
both an economic illiterate and a populist (the terms often are
interchangeable), his instinct is to try to paper over rising prices with cheap
money—which is itself a cause of higher prices. (That is where we get the term inflation—from
inflating the money supply.) And so Trump has these daffy ideas that would make
things more expensive in reality while trying to make them seem more affordable
in the short term: His absolutely imbecilic idea to create 50-year mortgages to
help would-be homeowners afford houses at today’s painful prices would put
upward pressure on prices (for the same reason people buy more expensive cars
with six-year financing than with two-year financing) and ensure that borrowers
are paying more in interest while building less equity in the property. Credit
card interest rates are not the problem: Credit card balances are the problem
for many families, because post-COVID inflation—which Trump’s big-spending
policies and tariffs have made worse—has eaten into household incomes. That is
not a problem that is going to be fixed by monkeying around with interest
rates.
Representatives of several
conservative and market-oriented advocacy groups signed a joint letter to the
administration advising against this. (My Competitive Enterprise Institute
colleague John Berlau is a signatory.) Among other concerns, they note that a
“10 percent cap could eliminate credit card access for up to 190 million
Americans, or close to 90 percent of American cardholders.” Which is to say,
Trump would replace your high-interest credit card with no credit card. Given
the way credit cards facilitate commerce even for people who never carry a
balance, it is easy to see how this would cause chaos for businesses ranging
from Amazon to American Airlines, both of which offer credit cards of their own
but, more significantly, depend to a great degree on the credit-card network
for payments.
This isn’t going to be a problem if you have a Centurion
card. Or—probably—even a platinum AmEx. But for middle-income and low-income
people with ordinary credit needs, it is, like so much of what Trump offers, a
catastrophe hidden inside a handout.
Why is it foolish to mess with prices? Because market
prices are real things, reflections of an underlying reality that does not
change just because some politician wants it to. Raise prices beyond what the
market determines and you will see a reduction (possibly a collapse) in demand,
e.g., businesses investing in automation when minimum-wage increases raise
labor costs beyond too far beyond the real market price; cut prices below what
the market determines and you end up with scarcity and rationing, as in the
“free” health care enjoyed by our British cousins. The economic problem facing
struggling American families is that their incomes are insufficient to enable
the level of consumption they desire and expect. All the price-fixing in the
world will not improve that but will instead make it worse. The only question
is whether the policymakers in this case propose to make it a little bit worse
or a lot worse.
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