By Jessica Melugin
Wednesday, January 14, 2026
The European Union’s rejection of the digital revolution
has been a cancer on the continent’s tech sector, member countries’ per capita GDPs, and the various U.S. companies that
European regulators treat like ATMs. Now, the EU’s innovation-stifling Digital
Markets Act (DMA) is looking to metastasize around the globe. It’s up to the
U.S. to stop this from happening.
The law, which is central to the EU’s overall approach to
tech policy, came into full force in 2024. It prohibits large digital
platforms, designated as “gatekeepers,” from utilizing certain business
practices — for example, self-preferencing their own products or services. It
also obligates them to other practices, such as ensuring interoperability with
their competitors’ products.
Instead of considering the harms and benefits to
consumers of these practices on a case-by-case basis, as U.S. antitrust laws would do, the DMA bans them
outright. Violations trigger astronomical fines of up to 10 percent of a company’s
global annual turnover, or up to 20 percent for repeat offenses, and those
funds go directly into the European Commission’s coffers.
It is no coincidence that all but one of the
EU-designated “gatekeepers” subject to DMA regulations are U.S. companies:
Google owner Alphabet, Amazon, Apple (both its iOS and iPadOS operating systems), Meta,
Microsoft, and Dutch-based, U.S.-owned Booking.com. The lone outlier is the
China-based owner of TikTok, ByteDance.
The EU has already issued $800 million in fines to U.S. “gatekeepers” under
the DMA. More broadly, various EU digital regulations resulted in $6.7 billion in fines on U.S. tech firms in 2024 alone.
Just as U.S. politicians like to hike taxes on out-of-towners for hotel stays to
generate revenue and avoid direct political accountability, EU regulators have
found it politically advantageous to regulate and fine foreign
companies — particularly those that do not have large or well-organized bases
of domestic support to push back. The harm of the regulations themselves is
distributed broadly among fragmented European consumers who no longer enjoy
helpful maps integrated into their search results, the latest AI offerings, or
the superior security that existed before mandated interoperability. But the
special interests — like smaller domestic competitors — that benefit from
degrading U.S. products are far more politically organized; they cheer the EU’s
regulatory interventions. And big fines allow EU politicians to increase their
regulatory fiefdom and professional prestige.
Rejecting the EU’s rent-seeking, anti-innovation
policies, the U.S. has adopted a very different approach to regulating the tech
space. America’s light-touch approach guided by consumer benefit has resulted
in American tech leadership on the world stage, the creation of billions of
dollars in wealth, and countless benefits to consumers. The U.S. boasts 690 tech companies valued at more than $1 billion,
with a total valuation of $2.53 trillion. By contrast, the EU has only 107
firms of that size, totaling a comparatively meager $333.38 billion. Rather
than pivoting to the U.S. approach to bolster its own tech firms, the EU has
chosen to extract rents from the U.S. tech sector to justify its decision to
maintain a regulatory structure more prominent than the domestic industry it
regulates.
Unfortunately, the EU’s destructive approach is
spreading. Australia, Brazil, India, Japan, South Korea, and Turkey are all either considering or have already passed
regulations that mirror the DMA.
DMA fines and regulations already hurt consumers outside
of the EU by diverting companies’ resources away from innovation, research and
development, and capital investment and toward compliance costs and penalties.
More countries adopting their own versions of the DMA would mean more of the
same.
Even worse, if enough countries adopt harmful
restrictions on how U.S. tech firms can innovate, companies may decide to
restrict or abandon certain products and services everywhere, including in the
U.S. After all, it could be cheaper to comply with the rules of the most
restrictive regulatory regime than to navigate separately among multiples.
Another alternative might simply be to avoid supplying certain products or
services to regulation-heavy markets. That, however, might reduce the overall
potential return on such innovations to a sufficient degree that they are not
worth proceeding with anywhere, even in the U.S.
Here’s where Washington can help. It’s past time for the
U.S. government to push back on these discriminatory foreign policies.
Bilateral and multilateral talks must address the DMA and similar proposals
that affect American companies. Sticks should be used relatively sparingly, but
there are plenty of carrots to be offered by lowering our own subsidies,
tariffs, and other anti-competitive market distortions. The metastasizing DMA
impulse must be shrunk across the globe with diplomatic measures before U.S. tech
firms’ only option is amputation.
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