Monday, January 20, 2025

Just Don’t Be Weird

By Noah Rothman

Monday, January 20, 2025

 

Who can say precisely what role the Democratic Party’s bizarre rhetorical contortions played in contributing to its exile to the political wilderness, but they couldn’t have helped. “Latinx,” “Birthing persons,” and “bipoc,” among other inaccessible linguistic signifiers, served only to advertise their users’ membership in the progressive tribe – the price of admission being the degree to which they alienated themselves from the people they sought to represent. It was a costly experiment, and the GOP shouldn’t be eager to make the Democratic Party’s mistakes.

 

But they seem to be. At least, Donald Trump seems to be. During a January 7 press conference, Trump indulged in some idle semantic imperialism when he mused about “changing the name of the Gulf of Mexico to the Gulf of America, which has a beautiful ring.” Well, that errant thought is now policy. “Donald Trump will order the renaming of the Gulf of Mexico and Alaska’s Mount Denali in his first hours as the 47th president,” the New York Post reported (and incoming White House press secretary Karoline Leavitt confirmed). In addition, Trump will declare that America’s tallest peak will revert to “Mount McKinley,” reversing an Obama-era order that rechristened the mountain “Denali.”

 

The latter revision makes some practical sense since “Denali” has only had that moniker outside Alaska for ten years. Precisely no one has ever called the body of water on America’s third coast “the Gulf of America.” But you can anticipate the evolutionary trajectory Trump’s lexical innovation will follow.

 

If the short-lived fad around “Latinx” is instructive, the “Gulf of America” will become a contested territory in a political proxy war. Those who decline to adopt this novelty with sufficient zeal will expose their disturbing lack of commitment to the cause. A social stigma will form around the use of this geographic feature’s erstwhile designation, but only among a cloistered caste of MAGA faithful. Outside those rarified redoubts, it will still be “the Gulf of Mexico,” and anyone who says differently will expose only the totality of their boutique ideological commitments. It will sound deeply foreign among all but the most dogmatic and render its users alien to the uninitiated.

 

Why anyone would want to follow in the footsteps of the Democrats, whose tyrannical linguistic codes contributed meaningfully to their political ruin, I cannot speculate. But, for whatever reason, making oneself into an embarrassing spectacle appears to be a seductive proposition.

No comments: