Even Hell’s Kitchen?

By Rich Lowry

Tuesday, April 11, 2023

 

This is an amusing and gratifying report about the hit Bud Light is taking over its recent marketing campaign:

 

One pub in Hell’s Kitchen, a New York City neighborhood known for its large and vocal gay community, reported that Bud Light draft sales dropped 58% this week, while Bud Light bottle sales were down 70%.

 

And let’s not even talk about what’s going on in the dart leagues:

 

Bud Light’s decision to dive into the culture wars was a “bad decision” that defied “virtually every rule in building brands and marketing,” a national beer-industry analyst told FOX Business.

 

He cited a nightmare scenario for Bud Light sales reps in Texas, where the brand has for years has sponsored a large weekly dart league with 100-plus players each Thursday night.

 

The bar typically sells though three kegs of Bud Light at the event — a total of 495 12-ounce pours.

 

The bar sold only four 12-ounce Bud Light bottles this week, as the dart players held a mass protest against their league sponsor.

 

“They’ve already done enough damage in one week to disrupt year-long sales projections,” a beer-sales representative who works with national beer retailers such as Costco told FOX Business.

 

“You don’t just make up those sales. People aren’t going to drink twice as much Bud Light the following weekend to recover the lost business.”