By Charles C. W.
Cooke
Tuesday, November 05, 2013
Putting on a brave face and opting for defiance rather
than contrition, the president boasted on October 21 that his new website had
been a hit after all. “Turns out, there’s a massive demand for it,” Obama said.
“So far, the national website, Healthcare.gov, has been visited nearly 20
million times. [Applause.] Twenty million times.”
Twenty million is a large number — such a large number,
in fact, that it was deemed worthy of dramatic repetition in the president’s
speech, and chosen, too, as the basis for the White House’s initial PR
campaign. “The number of people who’ve visited the site has been overwhelming,”
Obama claimed in the course of his defense, and this “has aggravated some of
these underlying problems.” This message was quickly seized upon by the White
House’s ideological allies: The problem with Obamacare, we were told until it
was no longer credible, is that it was too damn popular, and no computer system
could be expected to deal with the “massive” number of people visiting. At
Wonkblog, Ezra Klein went so far as to claim that the significant interest was
exactly “what the Republicans were afraid of.”
What a difference a week has made. Now, the
administration is apparently unable to decide what constitutes a Big Number and
what is merely loose change. Pushing back against the increasingly common
realization that Obamacare’s achievements have thus far been to expose the
president as an incorrigible liar and to corrupt the individual
health-insurance market in precisely the way that critics were lambasted for
suggesting it would, Jay Carney complained last Tuesday that reporters were
blowing out of proportion the number of people whose health insurance is being
canceled. “In some of the coverage of this issue in the last several days,”
Carney griped, “you would think that you were talking about 75 percent or 80
percent or 60 percent of the American population!” Instead, he noted bitterly,
“the universe we’re talking about” is only “5 percent of the population.”
Out of context, “5 percent of the population” does not
sound especially impressive. But 5 percent of the population is 15 million
people — or the collective population of Alaska, Delaware, Montana, Rhode
Island, New Hampshire, Maine, Hawaii, Idaho, West Virginia, Nebraska, New
Mexico, and both the Dakotas. Fifteen million people is 300 Yankee Stadiums or
two New York Cities. It is twice the number of Germans who died during the
Second World War. It is, in another words, a lot of people.
With this in mind, one almost feels sympathetic toward
the administration’s crack team of liars. By now, they must be realizing that
they have been given an impossible mission: to argue simultaneously that 20
million people’s visiting a website is worthy of our awe and admiration and
that 15 million living, breathing rebuttals to the president’s incessant “if
you like your health-care plan, you will be able to keep your health-care plan”
promise are but an insignificant rounding error.
This will prove to be an almost impossible feat. Even if
the sign-up numbers have improved dramatically by mid November, the deadline by
which the White House has promised to finally divulge them, they will almost
certainly be dwarfed by the numbers of those who have lost their insurance.
Fear of such comparisons explains the administration’s reticence.
Healthcare.gov may have experienced “massive demand” in its first few hours, but
it has evidently failed to convert that demand into hard sales. The president
claims that, on its first day, the site had 4.7 million unique visits; a leaked
memo, meanwhile, shows that only six people signed up. Providing that the White
House is telling the truth, Obama’s “really good product” thus achieved a
visit-to-sign-up ratio of just 1:783,333. By way of contrast, direct mail —
almost universally loathed — has a conversion rate of around one in 25, which
means that the Smartest President Ever’s signature law is running around 31,000
times behind unsolicited copies of the Sears catalogue.
Even in states where the websites have been running
marginally better, the promise of a surge in private insurance is looking more
and more like a pipe dream. In Maryland, there have been 82,473 enrollments in
Medicaid and 3,186 enrollments in private insurance; in Oregon, a state whose
performance was proudly touted by the president on August 21, 62,000 people
have been added to the Medicaid rolls while not a single person has signed up
for private insurance; and in Washington State, the ratio of Medicaid to
private insurance enrollees is 1:7. So far, it seems, the result of the federal
government’s biggest expansion in 50 years has been hundreds of thousands of people
added to a program that doesn’t work. The GI Bill this is not.
“When we first saw the numbers, everyone’s eyes kind of
bugged out,” Matt Salo, the head of the National Association of Medicaid
Directors, told the Washington Post last week. “Of the people walking through
the door, 90 percent are on Medicaid. We’re thinking, what planet is this
happening on?”,
I’m not entirely sure why Mr. Salo is so stupefied that a
federal law intended to expand Medicaid is yielding a significant increase in
the number of people enrolled in Medicaid, nor why he is shocked that forcing
people to buy a commercial product that they didn’t want from a store that
doesn’t work has been met with anger. Nevertheless, his essential question is
one that I have asked myself. From the very start, Obamacare has struck me as a
particularly protracted and boring episode of The Twilight Zone — an episode in
which a hopeless charlatan tries to explain to a skeptical public that if they
just run with him, human nature will be altered by good intentions, the laws of
mathematics will be suspended, and government will finally end its long run of
failure to be reinvented as an Aston Martin. “What planet is this happening
on?” is the exact question that conservatives have been asking for five years.
The first rule of crisis management is that if you have
something that makes you look good, you share it. It is fair to assume that the
administration does not have anything that makes it looks good. As David
Freddoso notes on ConservativeIntel, “the Obama administration is in fact
receiving a daily update on enrollments — and there’s no reason they can’t
share the numbers.” Actually, there is an extremely good reason: The numbers
are terrible. I know it; you know it; and the Obama administration, which has
access to a real-time dashboard, knows it, too.
For the first time in his presidency, Barack Obama must
be genuinely scared, for numbers are funny things. On the one hand, as Ned Land
quips dismissively in 20,000 Leagues Under the Sea, “you can make figures do
whatever you want.” On the other hand, if you’re going to try that game, you
had better be sure that you’re playing on more solid ground. Electorates can be
fooled some of the time but there is a limit to their credulity, especially
when they can see with their own eyes that they were lied to, and lied to good.
No amount of trickery can turn 6 into a large number, nor 15 million into a
small one — even when the man who got the most votes insists contumaciously
upon pretending to the contrary.
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