By Christian Schneider
Thursday, January 08, 2026
In episode 8 of the television series Pluribus, Carol
Sturka (played by Rhea Seehorn) offers her brainwashed companion a drink.
“We’ll have one if it pleases you,” answers Zosia, Sturka’s
designated guide through a new world in which every human shares a brain with every
other human.
Sturka fires back. “‘We’ think, ‘we’ want. . . . Would it
kill you to say ‘I’? . . . All the brains in the world and you can’t navigate a
f***ing pronoun?”
Perhaps the Apple TV show creator Vince Gilligan (of Breaking
Bad and Better Call Saul fame) was offering an opinion on the modern
desire to replace singular pronouns (“he,” “she”) with the gender-neutral collective
“they.” But the scene also perfectly encapsulates the show’s central point — that
“collectivism,” rather than being nurturing and safe, effectively dehumanizes societies,
stifling creativity and humanity.
The premise of the show is simple: The entire world is hit
by a phenomenon — virus, alien invasion, electromagnetic pulse, we don’t really
know — that allows virtually everyone in the world to read each other’s thoughts.
That is, except for a dozen or so people around the world who were immune to the
big “event,” and thus retain exclusive access to their own knowledge. Sturka is
one of these independent thinkers who enjoyed a society in which cognitive activity
was private, so she sets out to put the world back to what it was.
The show is astonishing in that it is a direct refutation
of the type of collectivism that has recently seasoned much of the American left.
In his inaugural address last week, New York City’s young mayor, Zohran Mamdani,
proudly declared, “We will replace the frigidity of rugged individualism
with the warmth of collectivism.” Not to be outdone, Mamdani’s newly appointed tenant
advocate, Cea Weaver, has promoted the idea of seizing private
property and has called homeownership a tool of “white supremacy.”
But Gilligan’s show cuts sharply the other way, demonstrating
what happens when both physical and intellectual egalitarianism are forced on the
populace. When everyone is compelled to think and act the same, individual creativity
dies. Like Team Mamdani (mild spoilers ahead), the new collectivists shun private
property, so the citizens all sleep together on the floor of a local arena. They
refuse to kill animals or even plants, so the world is wracked with hunger, leading
to predictably horrifying results.
Some have argued that the show is obviously a parable for
the world once artificial intelligence takes over. The brainwashed characters all
speak in unison, in the same way everyone may one day have the same thoughts when
their source for information — say, ChatGPT — is universal. When algorithms are
writing most of the things we read, it will flatten language and punish both creativity
and innovation. The lively prose of Tom Wolfe and Joan Didion will evaporate in favor of uncanny-valley-esque slop.
This is why Hollywood has fought the proliferation of AI so
vigorously. Despite the entertainment industry’s progressive leanings, its actors,
writers, and executives recognize that their individual talents are what draw the
public to their products. It is why they go on strike to prevent laptops from writing
their scripts and replacing their actors. Politically, they may be collectivists,
but at heart, they are individualists, dying to display their non-algorithmic talents.
And this is why Pluribus, a show that could have been
written by Ayn Rand, has been nominated for Best Television Drama at next
week’s Golden Globes: those on the left are starting to realize that when individuals
are no longer necessary, the artists they revere will be among the first to go.
Seehorn’s character is a novelist — at one point, she writes the first chapter of
a book and her concierge (Zosia) reads it, meaning everyone else in the world will
instantly have read it. You’d never sell more than one copy of a book, so there
would be no financial incentive to be an author.
But of course, the show doesn’t merely address AI. It paints
a dystopian picture of what society will become when human thoughts and behavior
are homogenized. And it shows how easily people will forfeit their right to have
their own thoughts if safety and comfort are dangled in front of them. For instance
(slight spoiler ahead), when Seehorn alarms the other people not affected by the
mind event, they resist her. They enjoy the new world — especially one character
who becomes the sole resident of a Las Vegas casino. He gets to live a James Bond–style
existence, only bland, without drama, excitement, or risk.
Just because collectivism has become the ideology du jour
for Democrats doesn’t mean the right couldn’t take some lessons as well. When a
Republican president vows to commandeer 50 million gallons of foreign oil to distribute
as he sees fit, or begins using taxpayer money to buy stakes in private businesses,
or tells Americans how many dolls or pencils they need, or threatens to pull broadcast
licenses for television networks he doesn’t like, it smacks of the same collectivist
impulses currently animating Democrats.
In fact, Vice President JD Vance recently called Mamdani “fascinating,”
saying the new mayor working “so aggressively on the affordability question in New
York City, which does have one of the worst affordability crises anywhere in the
world, is smart, and he’s at least listening to people.” (And who can forget the
Trump–Mamdani lovefest in the Oval Office after the mayor’s
election?)
As George Will has put it, “One lesson of the twentieth century
is that the comprehensive politics of the integrated state promises fulfillment
but delivers suffocation.” Since the dawn of the 20th century, progressives like
Woodrow Wilson have thought it was possible to create a “new
man” who would eschew his individual ambitions for the collective good. Pluribus
calls the progressives’ bluff and deems this new society a nightmare.
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