By David Frum
Monday, October 26, 2026
Maybe you’ve seen the ad: A man and a woman are loading a
shopping cart. The woman tells the man he must return a carton of eggs. “We
have to set that $7 aside for killing Palestinians.”
The woman explains that grocery prices are rising because
the United States gives so much aid to Israel. “It’s costing us a lot of money
to drop bombs on Gaza,” the woman explains. “Don’t they get universal health
care too?” the man asks. “We’re paying for that, too, probably,” the woman
responds, at which point the man puts back the bananas.
The ad was produced by an independent political-action
committee to support the Senate campaign of the Michigan Democrat Abdul
El-Sayed. During the Democratic primary, El-Sayed regularly denounced
American supporters of Israel as a shadowy, sinister special interest. Since
winning the nomination, he has distanced himself from his earlier language. Now
a super PAC is reviving it for him only a week before the general election.
The legendary journalist Hunter S. Thompson explained the
ad half a century before it was produced. In his book Fear and Loathing on
the Campaign Trail ’72, he described “one of the oldest and most effective
tricks in politics,” which may have played a role in one of Lyndon Johnson’s
early campaigns in Texas:
The race was close and Johnson was getting worried.
Finally he told his campaign manager to start a massive rumor campaign about
his opponent’s life-long habit of enjoying carnal knowledge of his own barnyard
sows.
“Christ, we can’t get away calling him a pig-fucker,” the
campaign manager protested. “Nobody’s going to believe a thing like that.”
“I know,” Johnson replied. “But let’s make the
sonofabitch deny it.”
In the case of the ad supporting El-Sayed, the
sonofabitch targeted by the false accusation is not El-Sayed’s theoretical
opponent, the Republican Mike Rogers—not really. The ad concludes, “Mike Rogers
is for”—ironic chuckle—“they/them.” We all know who they are, and they
are the real target of the ad.
The accusation that Israel is to blame for America’s
economic problems is not some unique quirk of El-Sayed supporters. During his
campaign to become New York City’s mayor, Zohran Mamdani told
Politico in 2025 that the dilapidated state of the city’s housing was
the fault of the same villain: “The government refuses to fund public housing,
all while we continue to find billions of dollars to drop bombs that kill tens
of thousands of Palestinians over more than a year now.”
That same year, Marjorie Taylor Greene drew a similar
link. American aid, she charged,
typically accounts for up to a fifth of Israel’s defense budget, “even though
Israel, nuclear-armed Israel, has universal healthcare for their citizens and
subsidized college for their citizens. Here in America, we’re $37 trillion in
debt.”
On Meet the Press in August, El-Sayed insinuated
that U.S. aid for weapons in Israel was somehow an impediment to health care at
home. “This campaign was a referendum on whether or not we want health care
here or bombs somewhere else.”
Do supporters of Israel have to deny the false
accusation? Okay, here goes. U.S. military aid to Israel is set at $3.8 billion
a year from 2019 to 2028—about one-20th of 1 percent of the total federal
budget. In 2024, Congress approved
a $95 billion aid package for Ukraine, Israel, and other allies—of which,
nearly two-thirds went to Ukraine, about $15 billion went to Israel, and about
$9 billion was directed to humanitarian relief, including assistance for Gazan
civilians displaced by the war that Hamas started. (The rest went to Taiwan and
other allies in the Indo-Pacific region.)
Almost all U.S. assistance to Israel takes the form of
credits that Israel can use only to buy American-made equipment. This
assistance provides at least two direct and immediate benefits to Americans.
First, it buys the United States access to Israeli military technology. By
partly underwriting the development of Israel’s Iron Dome missile-defense
system, the U.S. has gained the use of battle-tested systems that also protect
American lives. Second, this assistance lowers the per-unit cost of U.S. systems.
The United States buys up to 48
F-35 fighters a year. Israel has bought
75 and is considering an estimated 25
more. Foreign orders allow U.S. arms manufacturers to improve their
economies of scale. At a time when other NATO allies are canceling their orders
of American equipment because they no
longer fully trust the U.S. as an ally or supplier, Israeli orders enhance
the efficiency of American defense production.
Meanwhile, all U.S. aid to Israel amounts to a fraction
of what Israel’s critics wish to spend domestically. Despite the implications
of that El-Sayed ad: Americans spend
$1.1 trillion a year on groceries. Canceling aid to Israel would deliver the
equivalent of about 30 hours of that spending. Per Mamdani’s complaint that
Israel is to blame for bad housing in New York City: The city’s housing
authority estimates
its backlog of deferred maintenance at almost $80 billion, or about 20 years’
worth of U.S. assistance to Israel at present levels. Expanding Medicare to
cover all American citizens would cost perhaps more than $32
trillion in additional federal spending over the first decade. Covering even
one month of this plan would take 70 years’ worth of aid to Israel.
By blaming the Jewish state for the price of bananas in
Michigan, the super-PAC ad calls to mind political tricks older and more
disturbing than the one attributed to Johnson. In 1899, Karl Lueger, the mayor
of Vienna and one of the most notorious anti-Semites of the 19th century, gave
a speech
blaming the Habsburg empire’s economic troubles on its Jews. “Here in our
Austrian fatherland the situation is such that the Jews have seized a degree of
influence which exceeds their number and importance,” he argued. “And in this
respect the Jews operate a terrorism of a kind that could hardly be worse. For
us, in Austria, it is a matter of liberating Christian people from the hegemony
of Jewry.”
As with the rising cost of living in the U.S., the problem Lueger was concerned
with was real. His voter base of artisans and craftspeople was coming under
immense pressure from factory competition. There was not much Lueger could do
about his voters’ distress. But he could point them toward a politically useful
target. Now, with a modest update of Lueger’s language, an outside PAC’s
closing argument in one of the most watched Senate races of 2026 blames a
familiar “they/them.”
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