By Noah Rothman
Wednesday, November 27, 2024
From almost the moment Joe Biden settled into the ejector
seat that rocketed him into political oblivion, the race for the White House
seemed like a competitive contest again.
Now that the truth can be told, however, Kamala Harris’s
campaign adviser, David Plouffe, confessed that the tight public polling
punctuated by even the occasional Harris lead didn’t match the campaign’s data.
During a roundtable postmortem discussion with the hosts
of Pod Save America, Plouffe admitted that the campaign was “hopeful” but not
necessarily “optimistic” about Harris’s chances despite some shock surveys that
found Harris performing well. “I think it surprised people,” he said of the
polling landscape, “because there was these public polls that came out in late
September, early October, showing us with leads that we never saw.”
Preliminary exit polling of voters in the 2024 race found
that the vast majority of voters settled on their preferred
candidate over the summer, which suggests that a stable but modest Trump lead
was the state of play throughout Harris’s candidacy. And Harris didn’t do much
to change those circumstances, as the campaign chair she inherited from Joe
Biden — Jen O’Malley Dillon — tacitly admitted, albeit amid a lot of
excuse-making.
“We women don’t get far in life talking about double
standards, so that’s not the point,” O’Malley
Dillon stressed in her appearance on that same podcast. That uncharitable
characterization of her fellow Americans lacquered with a heavy gloss of
self-pity aside, she proceeded to do just that. “One-hundred and seven days.
Two weeks f***ed up because of a hurricane. Two weeks talking about how she
didn’t do interviews — which, you know, she was doing plenty, but we were doing
— in our own way.”
“We had to be the nominee,” she continued. “We had to
find a running mate and do a rollout.” In sum, the candidate was expected to
run for the presidency. The unmitigated gall of it all!
O’Malley Dillon’s victimization narrative is belied by
the timeline of events she’s attempting to revise retroactively. Harris’s
campaign didn’t spend two measly weeks avoiding the press. That avoidance
became a conspicuous feature of her candidacy long after she became
the presumptive nominee and even after her party formally nominated her. She
didn’t give her first solo interview as her party’s presidential nominee until
September 14. And when she deigned to make herself available to
interviewers, it was the soft-focus sort set against friendly interlocutors.
That dynamic prevailed into October. Her first (and, really,
only) adversarial interview took place on October 16 — past the point at which voters in key states
had already begun casting their ballot and far beyond the point at which most
voters had already made up their minds.
Harris’s failed media strategy was, in O’Malley Dillon’s
estimation, the political press’s fault. She complained that “real people heard
in some way that we were not going to have interviews, which was both not true
and also so counter to any kind of standard that was put on Trump.” And when
the candidate did speak to the press, “the questions were small and process-y,”
O’Malley Dillon complained. “They were not informing a voter who was trying to
learn more or to understand.”
“Being up against a narrative that we weren’t doing
anything or we were afraid to have interviews is completely bulls**t, and also,
like, took hold a little bit,” O’Malley Dillon mourned wistfully. “And we just
gave us another thing we had to fight back for that Trump never had to worry
about.”
Say what you will about Trump’s successful effort to
mobilize low-propensity voters via his appearances on unconventional media
outlets (a strategy the Harris campaign did eventually mimic), Trump has
developed a reputation for being available to the mainstream press. Sometimes,
to hear his advisers tell it, too available. It was Harris who
cultivated an air of fragility around her by delicately curating a stable of
genial reporters and refusing to break out of that cocoon until it was too
late.
Presuming Plouffe is correct, all this table setting is
valueless. It serves only to absolve the campaign of its strategic mistakes.
Harris didn’t lose because she declined to go on the right podcasts. She lost
because she needed to change the dynamic of a race that never favored her
candidacy.
Either out of timidity or a clear-eyed assessment of
Harris’s capabilities, the campaign settled into a level of risk-aversion that
voters noticed. The campaign let Trump be the star of the show, relegating
itself to the role of responding to the tempo of events the Republican
nominee set. Harris didn’t run to win; she ran to not lose. It was a
gamble that didn’t pay off. But the candidate doesn’t bear all the blame for
that failure. As her campaign staff’s defensive posture suggests, history will
find that there is plenty of blame to go around.
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