Wednesday, March 27, 2024

Will NBC Please Spare Us Their Sanctimony?

By Jeffrey Blehar

Tuesday, March 26, 2024

 

Dear reader, let us talk candidly for a moment about some people who no longer really matter. Do you even remember who Ronna McDaniel is? She was, of course, known as Ronna Romney McDaniel back when she was a fledgling chairwoman of the Michigan GOP during 2016, when Trump eked out a narrow statewide victory, but chose to drop her middle name for prudential reasons once Trump selected her as chair of the Republican National Committee. She departed the job recently, after Trump ended the 2024 primary and installed his own loyal myrmidons in office there. (This is, in fact, a traditional thing for presidential primary winners heading into the general election to do; what Trump’s servitors intend to do with that institutional power and money threatens not to be.) So, as part of the standard politics-to-media carousel, she signed with NBC/MSNBC on Friday as an on-air “contributor,” presumably hired to represent the pro-Trump side during the election for audiences like MSNBC’s, which clearly crave more pro-Trump content.

 

She’s now departing this job as well, only days after it started: An internal rebellion at NBC, most noticeably from its on-air talent, caused NBC to drop her. (Well-lawyered negotiations no doubt await.) The fusillade was first sounded by MSNBC’s president Rashida Jones who, obviously reacting to internal lobbying, announced that she had “no plans” to allow McDaniel to appear on the cable news channel. On Sunday, Chuck Todd went on NBC’s Meet the Press and, well, made it about the press: “There’s a reason why there are a lot of journalists at NBC News are uncomfortable with this, because many of our professional dealings with the RNC over the last six years have been met with gaslighting, have been met with character assassination.” Yesterday morning, MSNBC fully assembled their frontline to complain about the hiring of a woman they had already officially banned from their network; first, the Morning Joe team trotted out to deliver a sermon, with Joe Scarborough chippily noting, “We weren’t asked our opinion of the hiring, but if we were we would have strongly objected to it” and asking them to reconsider. Later on, Nicole Wallace practically sang an aria of sorrow, and then Rachel Maddow provided a fitting coda to the day’s events by registering her disapproval as well, as if that was ever in doubt.

 

All in all, a rather amusingly petulant foot-stomping reaction — and make no mistake, it worked. But whence does this sudden pang of conscience spring? In all cases, the complaint from (MS)NBC’s on-air whingers was about “election denialism.” As head of the RNC during the November 2020 elections and their aftermath, McDaniel‘s RNC played footsie with far too many of Trump’s claims of election fraud (albeit without aggressively promoting them). This, according to NBC’s on-air talent, is not just a moral demerit but a uniquely disqualifying failure. McDaniel herself seems to be under no illusions as to whether she was right to support Trump’s claims of a fraudulent election: when finally subjected to her first (and last) interview on NBC, she said, “When you’re the RNC chair, you kind of take one for the whole team, right? Now I get to be a little bit more myself, right? This is what I believe.” Thanks for telling us now, Ronna!

 

I will be blunt: I think Ronna McDaniel is a fool and a failure. Her only notable characteristic throughout her tenure at the RNC was how she privileged servility over service, catering solely to the needs and desires of Donald Trump above those of the party. She certainly did nothing to improve candidate recruitment or electoral outcomes in 2018 or 2022, when Trump was not on the ballot but Trumpists were. She leaves behind a shell of an organization that now has willingly consented to become Trump’s personal backstop for his innumerable legal fees. She is such an unpersuasive advocate — for Trump, or conservatism, or the Republican Party as a brand — that before the affair boiled over, a colleague and I idly joked that she might have been hired as “controlled opposition,” a tackling dummy others on the network could take square and unanswered shots at. (Over at the AtlanticDavid Graham writes a smart piece setting aside the partisan aspect of the kerfuffle and analyzing it simply as a dumb hire on NBC’s part; even her loyalty to Trump is of dubious value for gaining “access” in a second Trump administration, given her recent expulsion from the RNC.)

 

But my opinion does not matter any more than Joe Scarborough’s or Chuck Todd’s do, at least on the merits. (Their opinions certainly mattered internally.) To echo an observation made by occasional NR contributor Peter Spiliakos, the complaint made by Todd and others about Ronna McDaniel is a procedural one — “she’s an election denier” — designed to stand in for a substantive one they are not allowed to voice: They want to retain the prestige and persuasive branding that comes from being “straight news” whilst using that as cover to frame the Trump campaign as fundamentally illegitimate. It simply will not do to have anyone making the vocal (or even worse, persuasive) case for Trump as a paid colleague in that situation.  I’m sure they are acting in what they perceive to be the national interest (which they have arrogated unto themselves). Unfortunately for them, they simply cannot have it both ways. Either you have a partisan view, or you do not. (I have no problem saying I will not vote for Donald Trump, but then again, I also have no need to pretend to be neutral in the matter.)

 

Furthermore, the line they affect to draw here is entirely artificial, a transparent case of selectively holding the Other to standards you constantly excuse when those of your own tribe are on trial. I don’t particularly mind the fact that Jen Psaki literally negotiated her NBC contributor gig while still working as Joe Biden’s press secretary. I do mind that John Brennan went from Obama’s Central Intelligence Agency, where he set up the “Crossfire Hurricane” FBI investigation into the Trump campaign’s purported “Russian collusion,” directly to NBC/MSNBC, where he was the loudest and most influential voice flogging the Steele dossier and the Russiagate hoax, for which he has paid zero professional price. Al Sharpton – where does anyone even reasonably begin with the long list of enormities his name is attached to? This is the man who directly provoked an antisemitic mass murder that his colleagues seem to have either forgotten or forgiven. (If a colorful run for president successfully cures a man of his past political crimes, then by NBC’s apparent logic Donald Trump is off the hook and free to restart The Apprentice any time he pleases.)

 

The hypocrisy isn’t confined to NBC, either; it’s widespread across media networks: Terry McAuliffe went from proudly calling 2000, 2004, AND 2016 all “stolen elections” — oftentimes in his capacity as head of the Democratic National Committee, curiously enough — to being a paid CNN contributor in 2019. (By way of karmic restitution, he had a worse 2021 than many.) In an earlier era, George Stephanopoulos moved immediately from being one of Bill Clinton’s most gleefully vicious and amoral hatchetmen (his particular specialty was in quelling Clinton’s “bimbo eruptions”) to ABC News, swiftly becoming the host of This Week and later Good Morning America. He did truly awful things to the reputations of multiple women merely because they had the misfortune to be bedded (or allegedly raped) by his boss. But his friends don’t hold it against him; they understand that it was just a job to do, you see.

 

Peruvian president Óscar Benavides, who seized power in a coup d’etat in 1933, once explained his political worldview the following way: “For my friends, everything; for my enemies — the law.” By entering into the media world of NBC, where she was not only without friends but surrounded by enemies, Ronna McDaniel received her full measure of “the law” by which these organizations are run. Nobody should delude themselves into believing those laws are anything but arbitrary. So please, NBC — spare us your sanctimony.

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