National Review Online
Friday, October 11, 2019
There was a time when American companies operating in
China could make a strong argument that they were doing good even as they did
well. They could take advantage of cheaper Chinese labor, attempt to sell products
in the immense (and growing) Chinese market, and also be a part of the process
of opening up a Communist dictatorship to the invariably-liberalizing power of
the free market.
But now — as the National Basketball Association faces
one of the worst public-relations crises in league history — the true story is
clear. You may be able to do well in the Chinese market, but you will not be
able to do good. In fact, the reverse is likely to be the case. American access
to Chinese markets is conditioned on adopting Chinese approaches to free
expression. The Chinese market doesn’t liberalize: It oppresses.
If you rewind the tape a mere eight days, the NBA enjoyed
a reputation as a league that was both progressive and free. Yes, the league
had a definite political bent — it was perhaps the most left-wing of all the
American sports leagues — but it also had a free-wheeling culture that endorsed
employee expression. Conservatives could love the liberty even if they disliked
the leftism.
But last Friday Houston Rockets general manager Daryl
Morey briefly tweeted — then deleted — a statement supporting the Hong Kong
protests. The response was extraordinary. The owner of the Rockets quickly
distanced himself from Morey, the NBA issued a mealy-mouthed statement that tried
to placate China while not exactly
condemning Morey, NBA star James Harden apologized to the Chinese, and a number
of normally outspoken progressives in the league (such as Golden State Warriors
coach Steve Kerr) mumbled some version of “it’s complicated” when asked about
Chinese atrocities.
While the league tried to repair the damage by issuing a
second statement that was more strongly supportive of free speech, its teams
kept delivering the opposite message. Fans were tossed from the arena in
Philadelphia and had signs confiscated in Washington for voicing support for
Hong Kong or China’s embattled Muslim minority, and a Houston Rockets team
official shut down a question from a CNN reporter to Harden and star guard
Russell Westbrook about political engagement (the NBA later apologized). In an
act of obvious frustration, the NBA banned news conferences entirely for the
remainder of its most recent tour through China.
While the NBA is in the spotlight, it’s hardly the only
American company that is bowing to Chinese censorship. Activision Blizzard —
the maker of popular video games such as Hearthstone and World of Warcraft —
suspended one of its professional Hearthstone players for a year and made him
forfeit prize money for the sin of publicly supporting the Hong Kong
protesters. Deadspin obtained a copy
of an ESPN memo admonishing its on-air talent to avoid analyzing Chinese
policies. Apple banned an app that Hong Kong protesters were using to track
Hong Kong police.
What do each of these controversies have in common? China
is using its commercial power to warp the policies of American companies in
order to impose Chinese censorship.
If there is a silver lining to this dark cloud, it’s that
the NBA (and ESPN and Apple and Blizzard) have united Americans across the
political spectrum. Progressives and conservatives alike are repulsed by the
rank opportunism and venal censorship of allegedly “woke” American corporations.
Each new progressive corporate foray into American politics should be met with
an immediate follow-up: “Thank you for your thoughts on pro-life laws in
Georgia. Do you care to comment on the concentration camps near your basketball
camp in the People’s Republic of China? Do you care to comment on your decision
to silence Americans who dissent from Chinese repression in Hong Kong? Do you
have any thoughts on aiding Hong Kong police by deleting an app that helps
protesters avoid physical beatings?”
While exposing corporate hypocrisy is useful, the much
deeper issue remains. American companies seeking access to the Chinese market
risk being conscripted into the Chinese system of repression.
But for now, the NBA is exposed. When push comes to
shove, it is not progressive. It does not love liberty. It’s a crass commercial
enterprise masquerading as a value-laden league. Its “bravest” voices — those
who are ready, willing, and eager to uncork angry screeds against domestic
political foes — have trouble making the mildest of statements against truly
horrific human-rights violations. How “complicated” are concentration camps,
exactly? Keep this up, and the NBA may well find that its craven appeasement of
10 percent of its revenue market will cost it dearly with the 90 percent who
truly pay its multi-billion dollar bills.
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