By Jim Geraghty
Monday, August 19, 2019
Rapper and mogul Jay-Z announced his company’s new
partnership with the National Football League and has made much of the
social-justice Left furious:
I think that we forget that Colin
[Kaepernick]’s whole thing was to bring attention to social injustice, correct?
So, in that case, this is a success; this is the next thing. ’Cause there’s two
parts of protesting. You go outside and you protest, and then the company or
the individual says, “I hear you. What do we do next?” So, for me, it was like,
action, actionable item, what are we going to do with it? Everyone heard and we
hear what you’re saying, and everybody knows I agree with what you’re saying.
So what are we going to do? So we should, millions of millions of people, and all
we get stuck on [is] Colin not having a job. I think we’re past kneeling. I
think it’s time for action.
Jay-Z’s agreeing to a lucrative partnership with the NFL
was sufficient provocation for some progressive African-American writers to
compare him to Judas: At The Root, Angela Helm writes that Jay-Z has
received “half of his thirty pieces of silver,” amid rumors that Jay-Z will
soon acquire a “significant ownership interest” in an NFL team.
Former ESPN host Jamele Hill called Jay-Z “an accomplice
in the [NFL’s] hypocrisy” and charged, “Jay-Z has given the NFL exactly what it
wanted: guilt-free access to black audiences, culture, entertainers, and
influencers.”
Carolina Panthers safety Eric Reid, perhaps the current
player most vocal in his support for Kaepernick, declared on Twitter:
We had no beef with the NFL until
they started perpetuating the systemic oppression that we are fighting by
blackballing Colin and then me. Nah I won’t quit playing but I will be a royal
pain in the NFL’s a** for acting like they care about people of color by
forming numerous disingenuous partnerships to address social injustice while
collectively blackballing Colin, the person who brought oppression and social
injustice to the forefront of the NFL platform.
“The [injustice] that’s happened to Colin, they get to
say, ‘Look, we care about social justice, we care about the black community
because we’re with Jay-Z,’” Reid added after a recent preseason game. “Jay-Z is
doing the work for them. We all know that it’s unjust that Colin isn’t in an
NFL locker room, the way he lost his job. But they get to pretend they care
about social justice.”
In the eyes of the African-American, social-justice Left,
any NFL partnership with Jay-Z, any roundtable discussions, and any
public-awareness campaigns are mere window-dressing to obscure their past
unjust actions and viewpoints, injustice best exemplified by the treatment of
Kaepernick. The more the NFL does to try to win over these critics, the more
those critics will loudly denounce those efforts as a bad-faith or cynical
public-relations effort. In this mindset, social justice means Kaepernick
playing again, and any outcome without that element cannot constitute true
social justice.
In the eyes of the self-proclaimed “woke,“ there is only
one way that the National Football League can demonstrate sufficient devotion
to their cause, and that is to see Kaepernick in an NFL uniform again.
Hill puts it explicitly: “It doesn’t matter whom the NFL
partners with, or how much money it pours into social-justice causes. The
league’s actions come off as disingenuous because Kaepernick remains unemployed
as a result of a peaceful protest.”
In the Left’s narrative, Kaepernick is a talented star
who has been blackballed for expressing viewpoints that irk team owners who are
wealthy and white. But there are complications to the narrative that only
racial and ideological bias are keeping Kaepernick from a job in the NFL.
Kaepernick is now 31 and hasn’t played since 2016, and in
his last full season, he lost his job as starting quarterback to Blane Gabbert
twice. (Since that season, Gabbert has gone on to be the third-string
quarterback for the Arizona Cardinals and a benched backup for the Tennessee
Titans; he is currently competing for the backup-quarterback job for the Tampa
Bay Buccaneers.) A few NFL quarterbacks can play well into their thirties — Tom
Brady is 41 — but it is likely that Kaepernick’s best years are behind him.
Most NFL teams either are in a mode to “win now” or are
rebuilding for the future. Kaepernick isn’t good enough to help a team that’s
built to win now, and he’s probably too old to be a building block for the
future.
Yes, NFL team owners are undoubtedly reluctant to sign
Kaepernick in part because of his controversial viewpoints and fears that fans
would stay away, and perhaps some owners would refuse to sign him out of
personal animosity stemming from the quarterback’s views. (For example, it is
easy to understand why the Miami Dolphins would be reluctant to sign a player
who defended Fidel Castro and enraged south Florida’s Cuban-American
community.)
But if Kaepernick were guaranteed to play on the level of
Tom Brady or Patrick Mahomes in the coming season, some team somewhere would
put aside fears of controversy and gamble that the fans they lost as a result
of Kaepernick’s public stances would be more than offset by fans gravitating to
them because of the wins that would probably come from a quarterback capable of
a season with 4,000 passing yards and 40 touchdown passes. This is the same
league that welcomed back Michael Vick after he spent 21 months in federal
prison for his role in a dogfighting ring. NFL teams find room on their rosters
for players who have run-ins with the law and engage in all kinds of scandalous
behavior — as long as they’re talented enough to justify the bad publicity.
With the possibility of a team signing Kaepernick
extremely unlikely, what is the NFL supposed to do? Would these activists,
writers, and NFL players prefer that the NFL ignore the issues of police
brutality, insufficient opportunities in African-American communities, the
human consequences of the war on drugs? The league is giving these voices
something they’ve demanded for a long time. Now that it has arrived, no one
seems all that happy or satisfied.
The upshot is that a lot of outspoken African Americans
who once revered Jay-Z are suddenly slamming him in harsh and personal terms. A
headline at The Root declares, “Jay-Z Got Paid to Be the NFL’s Black
Boyfriend.” Reid calls him “kind of despicable.” A common refrain among
conservatives is that “you’re never woke enough,” implying that all it takes is
one deviation from politically correct orthodoxy to run afoul of a social-media
mob that is eager to “cancel” you, metaphorically or perhaps literally, if you
work in the entertainment industry.
The sudden rage at Jay-Z has some giant illogical
contradictions that few advocates of “Cancel Culture” want to think about too
deeply. Steven Carter, a Yale law professor and former clerk to Thurgood
Marshall, asks, “If Jay-Z shouldn’t take the NFL’s money, why should the
players? Surely by accepting annual salaries that in some cases are in the
eight-figure range, they’re betraying the same principles.”
Jay-Z contended that African Americans and their allies
were “past kneeling.” Quite a few voices, including Kaepernick, vehemently
argued that they aren’t. That next step after symbolic protest is more
difficult — and perhaps, to some, frightening.
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