By Noah Rothman
Friday, May 01, 2026
Americans were summarily informed by the president on
Thursday that he would loosen the reins he had imposed on American importers in
deference to the king of England:
Trump’s maneuver is its own sort of kingly dispensation.
“The Scotch industry has lobbied the administration to
eliminate the 10 percent tariff on its whisky for months, with support from
American distillers,” Politico reported. After all, American whisky
manufacturing is an industry that can thrive even in the absence of protections
against foreign rivals and uncompetitive practices. What’s more, Americans
drink more Scotch whisky than the Scots themselves, and U.S. distillers recoup
“millions of dollars a year” from the export of oak barrels that would
otherwise be destroyed.
American interests protested Trump’s efforts to save
their industry from threats that only the president could discern within weeks
of “liberation day.” In a summer 2025 Associated Press report, American distillers feared that
the time and money they’d spent cultivating markets in Europe and Canada for
American products would be lost in “escalating tit-for-tat disputes” with
foreign whisky-makers. Those fears were well founded.
Kentucky’s bourbon industry never recovered after Trump
imposed a 25 percent tariff on Scotch whisky in 2019 during an unrelated
dispute with the WTO, resulting in retaliatory tariffs against American
products. “As of 2024, whiskey exports were still only $363 million, a 26
percent decrease since the peak in 2019,” the Kentucky’s distilled spirits industry related earlier this
year.
That anticipated “tit-for-tat” cycle intensified after
April 2025:
All 13 Canadian
provinces and territories removed American-made alcohol, including U.S.
spirits, from store shelves, although two provinces have since re-stocked
American alcohol. While some of these tariffs were later paused, Kentucky’s
whiskey exports declined at an increasing rate during the first half of 2025,
down 28 percent compared to June 2024. Exports improved from July through
October after the tariff increases were paused. Kentucky’s whiskey exports for
the first 10 months of 2025 were down 12 percent compared to the first 10
months of 2024. Exports to Canada were down 42 percent through October and
exports to the E.U were down 13 percent. Exports of Kentucky’s distilled
spirits to Japan, France, and Germany have also declined.
American industrial representatives, members of Congress,
and the voters most adversely affected by Trump’s fixation with trade barriers beseeched the president for relief. He was deaf to their
petitions.
Administration officials maintain that this initiative is
part of an effort to unlock a long-envisioned free trade regime with the U.K., but that’s
not what it looks like. Trump’s gesture of beneficence to the British monarch
is suggestive of the president’s own inclination toward regal detachment. It’s
certainly a departure from conventionally republican forms of governance.
According to Politico, the withdrawal of these
tariffs was a goodwill gesture at a time when the special relationship between
London and Washington has been “strained since the start of the war with Iran.”
That’s all well and good, but American industry is not subject to patrimonial
bargaining between sovereigns. This is not how a free, self-governing people
are meant to manage their own affairs. Indeed, essential commercial liberty is
being denied to the voting public. That Congress is derelict in its role as the
guarantor of that liberty does not alter the indictment of the president’s
conduct.
But perhaps American distillers should be grateful. Their
cause has now become a chit that passes back and forth across a grand
geopolitical negotiating table. Imagine the jealousy of the millions of
Americans who have not been so blessed by the great mentioner in the White
House. Those poor souls will have to wait their turn and hope that some other
foreign potentate will appeal on their behalf to the president’s better nature.
In the meantime, they’ll have to wait. Two kings are talking.
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