By Rich Lowry
Friday, July 19, 2024
Trump sounded different than we’ve ever heard him before
at the outset of his convention speech, compellingly recounting his
near-assassination last week. He spoke softly, he sounded humble, he didn’t
seem particularly interested in chants from the floor. It created a powerful
mood. If he had ended shortly thereafter after hitting a few key themes, it
would have been an incredibly effective, memorable performance. Instead, he
rambled at length, and stepped on the effect he created at the top with a bunch
of rally-like riffs. I wouldn’t exaggerate how much the speech is going to
matter one way or another, and perhaps it matters most that the material at the
beginning will be what’s replayed. But the candidate would have been better
served trusting and sticking to what his speechwriters produced for him.
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