By Henry Olsen
Monday,
October 21, 2024
The Trump
campaign released a polling memo on October 13 contending
that he was ahead by two points in the seven swing states. A close read of what
the memo said — and didn’t say — nonetheless shows that the race still hangs by
a thread.
The
memo was authored by campaign chiefs Susie Wiles and Chris LaCivita and polling
maestro Tony Fabrizio. It argues that their polling shows that Harris’s
favorability is down slightly since Labor Day in the battleground states and
that Trump now leads 49–47 in those. So far, so good for Trump.
It
then compares Trump’s internal numbers among blacks and Hispanics in those
states with the numbers in those states from the 2020 exit polls. It states
that Trump’s margin of defeat among blacks has shrunk by 20 points (81 to 61).
It also says he leads among Latinos by seven points whereas he had lost them by
25 points against Joe Biden.
Both
pieces of data, if correct, are fantastic news for Trump. But given the large
numbers of both groups in those states, such massive gains should have him more
than two points ahead.
Assume
that the campaign’s definition of battleground states is the same as the
conventional, seven-state grouping (Arizona, Georgia, Michigan, Nevada, North
Carolina, Pennsylvania, and Wisconsin). Trump actually carried the four states
with the largest shares of minority voters (all but the three Midwestern
states). If Trump is doing 20 points better with blacks and 32 points better
with Latinos, he should be romping to victory in those states.
Georgia’s
electorate was 29 percent black and 7 percent Hispanic, according to the exit poll. Improving by 20 points on the margin with blacks
would shift the statewide margin 5.8 points in his favor. Doing 32 points
better with Latinos would shift it another 2.2 points.
Those
changes would therefore turn a painful 0.2-percentage-point loss into a
comfortable 7.8-point lead.
The
same math applies in Arizona, whose electorate was 19 percent Hispanic in 2020. A
32-point gain on the margin would shift Trump’s statewide margin 6.1 points in
his favor. That 0.3-point
loss turns into a 5.8-point win.
Nevada
and North Carolina show similar swings to Trump if the memo’s numbers are
right. Applying the memo’s figures to the shares of each demographic in that
state’s electorate yields a pro-Trump statewide shift of 6.9 points in Nevada
and 6.4 points in North Carolina.
These
shifts would also help Trump in the Midwestern swing states, although to a
smaller degree. Applying the memo’s swings to the shares of blacks and Latinos
in those places shifts the margin 3.9 points in his favor in Pennsylvania, 3.1
points in Michigan, and 2.4 points in Wisconsin.
If
true, all of that is great news for Trump fans. But here’s the rub: This
analysis assumes that Trump’s margin with whites in the swing states is
unchanged.
Trump
lost the seven swing states by a mere 238,278 votes out of 31.1 million cast.
If we apply the average swing in the four non-Midwestern states and assume
identical turnout, he gains 1.065 million votes on the margin. That alone would
give him an 800,000-vote lead in the battleground states, or a nearly
three-point lead.
Applying
the average swing in the Midwestern states expands his lead further. The
average swing was 3.1 points, which would increase his margin by another
489,000 votes, assuming 2020 turnout. He would therefore lead all seven states
by nearly 1.3 million votes out of 31.1 million cast.
That’s
a lead of over four percentage points. Yet the memo says he only leads by two.
What gives?
There’s
only one explanation: Trump’s own polling must show that he’s losing ground
among white voters.
That’s
what the public polling averages show. The Cook Political Report keeps a running average of the polls
by key demographic groups, and it shows Harris with a 17-point lead among
whites with at least a four-year college degree.
That’s
nearly double the nine-point advantage the data on the Cook side say
Biden had in 2020.
College-educated
whites were between 23 (Nevada) and 36 (Pennsylvania) percent of 2020 voters in
the battleground states. Lose eight points on the margin with them and you lose
somewhere between two and 2.5 points overall.
In
other words, factor this unstated movement into Trump’s memo, and the numbers
all make sense.
The
problem is that college-educated whites are most important in the Midwest,
where Trump’s minority-driven gains are weakest. Factor these losses into the
equation, and while Trump still leads or is tied in each of those states, he
leads by frighteningly close margins.
And
the memo’s figures show much larger gains among non-whites than most public
polling. If Trump is really only 15 points better on the margin with blacks and
20 among Hispanics, for example, those narrow leads turn into narrow losses —
again.
The
Trump memo is an important window in the campaign’s intelligence and strategy.
It shows he’s got a real shot, but he has to do a lot right over the next two
weeks to fulfill that promise.
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