By Kevin D. Williamson
Friday, April 19,
2024
The field of economics gives us pretty good answers to
exactly one category of questions: economic questions.
Aesthetic questions? Moral questions? Big-picture
questions that provoke ultimate existential angst and cause one to wake up at
3:42 a.m. asking, “What’s the meaning of it all?”
Not so much. Not that it would occur to Joe Biden.
Have you ever dribbled a basketball on the court of an
otherwise empty basketball arena, and heard that weird, almost lonely echo
as it reverberates through all that dark nothing and bounces off the concrete
walls? That’s what it sounds like in our current president’s head when he
thinks about economics. “Women in sports continue to push new boundaries and
inspire us all,” one of his staffers tweeted from his
account on Tuesday, responding to the outrage of the week. “But right now
we’re seeing that even if you’re the best, women are not paid their fair
share.”
There is, however, an economic answer to the question of
why Caitlin Clark, the University of Iowa standout and first overall pick in
Monday’s WNBA draft, will make an annual salary of only
around $77,000 compared to the $12.1
million or so that Victor Wembanyama, the first overall pick in last
year’s NBA draft, made this season. That reason is the number 4,067, which
is the
average attendance at games hosted by Clark’s new team, the Indiana
Fever, and the number 40, which is how many games the Indiana Fever will play
during the upcoming WNBA regular season. For Wembanyama and his San Antonio
Spurs, those numbers are 18,110 and
82, respectively—with average
ticket prices far greater than the $41
Fever fans paid in 2021. Add in the fact that the NBA is
reportedly poised to sign a TV rights deal this summer worth between
$60 billion and $72 billion over a multi-year period and the reason for the
discrepancy becomes even clearer.
Total WNBA revenue in the coming season is projected
to be around $200 million, which is a nice bit of money—but NBA
revenue is 52.5 times that, about
$10.5 billion. For comparison, consider: The most successful car salesman
in Poughkeepsie makes a pretty good living, but the most successful car
salesman in Los Angeles has private-jet money—not because he is necessarily a
better car salesman, or because he has an Ivy League MBA, or because he puts in
more hours, but because he is at the top of a much bigger market. A pretty good
actor in Hollywood makes a heck of a lot more money than the best actor in
Copenhagen, which is why we have all those people named Mikkelsen and Mortensen running
around in the California sunshine to which Danes must adapt with some
difficulty. As it happens, there isn’t
technically any rule that says Caitlin Clark has to play in the WNBA
instead of the NBA. She could always go take Nikola Jokic’s job.
If she could take Nikola Jokic’s job.
As an economic question, what a thing is worth is what
you can sell it for. That’s it. For $40, you can buy yourself a pound of pretty
good coffee, a nicely bound King James Bible, a really nice pair of
socks, The Oxford Shakespeare, or a year’s subscription to Hustler. These
are morally and aesthetically dissimilar items, but $40 is $40 is $40. It is
the word “worth” that throws people off—they think it means something other
than “price,” which, in the context here under consideration, it doesn’t.
An hour of labor—or a year of labor—is like a pound of
coffee or a book or a pair of socks. What it is worth does not have anything to
do with the virtue, education, or rarity of the laborer. A person who can
accurately and artistically translate The Ramayana into
Shoshoni has a rare skill requiring a great deal of education exemplifying true
scholarly virtue, but he or she is going to make less money doing it than poor
old Caitlin Clark is going to earn playing a child’s game in front of small
drunk crowds at the Gainbridge Fieldhouse in Indianapolis. The market for
Sanskrit epics in Shoshoni is even smaller than the market for women’s
professional basketball. At the top of her game, Simone Biles had a pretty good
claim to being the greatest athlete of either sex then competing, but there
isn’t a lot of money in gymnastics, and, even with her endorsements, her
husband probably is going to make
at least as much money as a workaday player in the NFL.
Maybe you think people’s interests should be different
from what they are. I know I do. I think J.S. Bach should sell more albums than
Taylor Swift and that people should get more excited about a new production
of Coriolanus than they did for the second installment of Dune.
I think typographers and luthiers and people who play the viola da gamba
should be in greater demand than pornographers and meth cooks and Sohrab
Ahmari. So what? The relative wage scales at work are not a matter of justice,
only a matter of economics.
But is it unfair that women’s basketball
pays less than the NBA? I don’t see why. Editors of women’s fashion magazines
make a lot more money and are a lot more powerful in their industry than are
editors of men’s fashion magazines, who often are obliged, as in the case of GQ,
to pretend that they aren’t editors of fashion magazines at all. You’ll find
very, very few men on the list of the world’s highest-paid models; if Forbes is
to be believed, the most successful of them earn around $1.5 million in a good
year, as opposed to tens of millions for the top female models. Men who host
daytime talk shows way under-earn their female counterparts. Female “influencers”
outearn males in the same occupation. I could go on.
Where Clark—and every other WNBA player—has a potentially
toothier complaint is that she is going to be paid less than her NBA
counterpart as a share of league revenue. The WNBA and the NBA operate under
very different revenue-sharing models: The NBA, long established and drowning
in money, shares total revenue with players, while the WNBA, a relatively
fledgling concern, shares revenue above a pretty high ceiling, presumably to
allow for the reinvestment of funds in the future of what is, as Caitlin Clark knows,
a relatively modest but growing business.
The maturity of the market matters a great deal: At the top of his game, Wilt
Chamberlain was making about the equivalent of $2 million a year in 2024
dollars—not quite twice the current minimum salary in the NBA.
Fortunately, Clark is
reportedly finalizing an eight-figure Nike endorsement deal—and a
signature sneaker—to tide her over until gender justice finally descends upon
the WNBA.
NBA players have spent decades fighting for better deals
in their growing industry. No doubt WNBA players will have to do much the
same.
That isn’t injustice. That’s the economic reality of
playing in front of 4,067 people in Indianapolis. And that’s between the
players and the WNBA, not between the WNBA and Joe Biden.
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