By Kevin D. Williamson
Wednesday, June 10, 2020
Guitar Center has entered itself into the woke-capitalism
sweepstakes, boycotting an effects-pedal manufacturer because the owner of the
firm made some ugly and unsympathetic remarks about the recent riots
originating in Minneapolis. It wasn’t racist stuff, just profane and ugly: “The
pussy Mayor and Governor don’t give a s*** about small businesses, and it’s never
been more clear,” that sort of thing. The owner later apologized.
This follows a familiar pattern: woke capitalism on the
cheap. Franklin Templeton was happy to fire a nobody employee after an awkward
confrontation in Central Park, but when the son of the firm’s CEO (and brother
of the current CEO) went to jail for beating his wife so badly that he broke
her facial bones, he
eventually ended up with a seat on the board.
Similarly, Guitar Center is willing to make a cheap
gesture when it comes to a small-ball business.
But what about, say, Fender?
Fender is a name practically synonymous with electric
guitars. It also employs as a brand ambassador one Eric Clapton and markets
very expensive Clapton-branded guitars. Many people believe that Clapton’s most
egregious offense against the ears of the public was “Wonderful Tonight,” but
he is also an infamous “Keep Britain white!” man, an admirer of Enoch Powell,
self-proclaimed foe of “coons” and “wogs,” etc. Britain’s The Week
writes:
Like Enoch Powell, Clapton has
never taken back his comments or compromised his position. As recently as
December 2007 he appeared on the South Bank Show and told Melvyn Bragg that he
wasn’t a racist but still believed Powell’s comments were relevant. Unlike
Powell, however, Eric Clapton’s career has enjoyed a resurgence — he was given
a CBE in 2004, reunited with Cream in 2005 and will be headlining this year’s
Hard Rock Calling in Hyde Park. Like David Bowie, who once told an interviewer
that Britain would benefit from a Fascist dictator, “Slowhand” Clapton has
managed to emerge from the allegations of racism seemingly unharmed.”
Fender for a time also offered a Joe Strummer–branded
guitar. Guitar Center sold them and still promotes them on its website. Maybe
we should talk about, say, Strummer’s estimate of Jamaica: “. . . the place
where every white face / Is an invitation to robbery.” Or how about Strummer’s
“White Riot,” a call for “a riot of our own”?
Black man gotta lotta problems
But they don’t mind throwing a
brick.
White people go to school
Where they teach you how to be
thick.
Gibson, another giant in the guitar business, sold Jimmy
Page–branded guitars. Fender sells them today, and Guitar Center stocks them.
Should that be read as an endorsement of Page’s
creepy history with 14-year-old girls? Guitar Center stocks a lot of
Aerosmith-related merchandise in spite of the fact that Steven Tyler once went
so far as to take legal custody of an underage girl with whom he was sexually
involved in order to facilitate the relationship. Guitar Center will happily
sell you a Chuck Berry–branded guitar for ten grand, no mention of that awkward
prison term or the 14-year-old girl at the center of that story.
If Guitar Center wants to be the moral arbiter of
American public life — I cannot think of any obvious reason why it
should be or any good that is likely to come of such a blisteringly stupid
arrangement — then it can’t credibly do so only when it isn’t too inconvenient
as a business matter. The pedal guy is pretty small-time. Fender and Gibson are
giants.
What say you, Guitar Center? Are you serious about this or not?
No comments:
Post a Comment