By Nolan Finley
Saturday, October 10, 2015
It’s political gospel that young voters are more inclined
to be liberal, and thus aligned with the Democratic Party. The hope for
Republicans is that they wise up as they grow older, and that families, careers
and perhaps business ownership turn them more conservative.
But Republicans should take a hard look at their
potential with millennials.
The values of the under-30 generation and the economic
reality they face as they reach adulthood should make them receptive to core
conservative principles. And the GOP’s message of a smaller, less intrusive
government that allows them the freedom to create should resonate with them.
Individuality is a fiercely held tenet of millennials,
according to the demographers who’ve already studied them to death. They want to
make their own decisions. And half of them identify as political independents.
Republicans should be marketing their stance on personal freedoms.
Government encroachment has a larger comparative impact
on this generation. The sharing economy in which so many of them work cannot
flourish in an environment of oppressive regulation and aggressive taxation.
The fledgling economic system involves such concepts as
collaborative consumption, cooperative purchasing, crowdfunding, social media
and trading goods and services, among a lot other things.
Its success requires a wide-open climate of loose rules
that allow for quick adaptation and the space to twist and turn.
It’s also about stringing together multiple gigs to come
up with a livable income. These kids don’t expect to join big companies with
traditional paychecks and benefits and stay there for decades. They’re
conditioned by necessity to hustling. That makes them more entrepreneurial,
which again should give the GOP an edge.
The problem is they don’t recognize the GOP is the party
that will defend their right to drive Uber cars or keep the IRS off their backs
as they barter and swap. They see it as the party obsessed with abortion and
gay rights and unwilling to play nice with others.
That doesn’t fit the lessons they were taught by the big
yellow bird who raised them. To reach them, conservatives must rediscover their
compassion. This is the give-back generation; they’re all about social
responsibility and compulsive volunteerism.
Millennials have also been schooled since birth in
environmentalism. Recycling, conservation, nature worship are deep in their
psyche. They won’t warm to a Republican Party whose only response to climate
change is, “It ain’t so.” The GOP has to offer environmental policy that
answers their concerns without destroying the economy.
Remember, too, that the first searing image for many in
this generation was of the Twin Towers falling. They’ve grown up under the
cloud of terrorism the way baby boomers did the atom bomb. They want to know
their government is doing its basic job of keeping them safe.
There is much about the Republican Party that should
appeal to millennials. But first it has to move into their millennium.
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