Sunday, June 03, 2012
EAST PALESTINE, Ohio – Newspaper accounts of the day
described with shock the “enormous crushing crowds” that gathered in cities and
towns (including this one) to see William Jennings Bryan, the Democrats’
presidential candidate of 1896, as he made his way to Pittsburgh.
The old master of class warfare did not disappoint: Paper
after paper chronicled his rhetoric and the “unheard of” adulation he received
from what he termed “the masses.”
The nation had been in a deep depression, with high
unemployment and violent labor strikes, in the three years leading to the
presidential election between Bryan and Republican William McKinley, Ohio’s former
governor.
Despite the social unrest, economic uncertainty and a 90
percent voter turnout in many areas, Bryan and his class-based message failed.
Fast forward to today: President Barack Obama has decided
that class warfare will be his winning message for re-election – and Bain
Capital will be his code word for that message, implicitly conveying all the
meanings of his greater theme.
Bain is the venture-capital firm that Republican Mitt
Romney helped to create; it has invested in or acquired hundreds of companies,
including Staples, Burger King, Dunkin' Donuts, The Sports Authority, Toys
"R" Us and The Weather Channel.
In some cases, it loaned seed money to promising
entrepreneurs. It also engaged in leveraged buyouts and attempts to turn around
struggling companies with new management, re-organizations and cash infusions.
Jobs usually are saved or created by firms such as Bain.
However, the leveraged-buyout process often is messy, and people sometimes lose
jobs in pursuit of greater profitability.
Traveling much the same path as Bryan here in Ohio and in
neighboring Pennsylvania, Vice President Joe Biden has escalated Obama’s class
warfare with fevered cries – “They don't get us! They don't get who we are!”
The attacks on Bain also can be seen as part of Team
Obama's progressive narrative, according to Baylor University political science
professor Curt Nichols. It “stresses distrust in the free market and champions
greater governmental intervention in social and economic life.”
“Without care, sometimes this narrative can … promote
simplistic ‘us versus them’-type views that stress conflict between the haves
and have-nots” – classic class-warfare language, Nichols said.
Appeals to economic populism – pitting people against
so-called “interests” – are as old as the Democratic Party; Andrew Jackson
successfully used them in the presidential election of 1828.
Jacksonian Democrats never opposed capitalism, however,
and most certainly did not support a stronger central government.
“It wasn't until decades after Karl Marx really got the
idea going that American politics witnessed the first mainstream appeals to
class warfare made by Bryan,” said Nichols.
Since Bryan remains the only major-party candidate to
lose three elections, you have to wonder how well class warfare works with
Americans.
This is why Newark Mayor Cory Booker and former
Pennsylvania governor Ed Rendell both dismissed the argument as wrong.
What the Obama campaign misses is that the working class
– white, middle-income, blue-collar Democrats – deeply resents the dependency
class and will not respond positively to such rhetoric.
Successful populists such as Republican Teddy Roosevelt
and Democrat Franklin Roosevelt did not allow their championing of “the little
guy” to devolve into class warfare.
They realized that Americans tend to view the United
States as a land of opportunity and do not begrudge anyone for becoming
wealthy.
The line between these two attitudes is sometimes fine.
Yet class warfare has never won an election, while appeals to economic populism
sometimes have succeeded.
Besides the attacks on Bain Capital, the Obama campaign
appears to be using an everything-but-the-kitchen-sink appeal. Gone are 2008’s
lofty appeals to “Hope” and “Change” – but what remains?
In the fashion of Chicago pols throughout history, Obama
appears to be targeting his appeals to each faction of the Democrats’ coalition
– women, African-Americans, big labor, young voters, gays – with values-based
appeals and material offerings.
These tactics may add up to less than a complete
strategy, however.
And how does his new campaign theme – “Forward” – fit
into this puzzle?
Perhaps it is just a catchy phrase. Yet those who
consider it another code word know that it traditionally has been part of the
lexicon of the European socialist movement.
Another appeal to class warfare?
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