By Christine
Rosen
Monday,
September 27, 2021
On August 23, 2021, the Associated Press
re-ported that an astonishing 70 percent of calls to Mississippi’s Poison
Control Center were from people who had taken the veterinary medication
ivermectin to treat COVID. Similarly alarming news about ivermectin emerged
from Oklahoma: Rolling Stone headlined its report “Gunshot
Victims Left Waiting as Horse Dewormer Overdoses Overwhelm Oklahoma Hospitals,
Doctor Says.”
Media personalities such as Rachel Maddow
tweeted the alarmist headlines about Oklahoma out to their millions of
followers. The narrative was set: Ignorant rural Americans were self-medicating
with a horse drug and, because of their foolish behavior, overwhelming the
health-care system.
Neither story was true. As Mississippi’s
chief epidemiologist, Dr. Paul Byers, noted, the percentage of calls about
ivermectin was 2 percent, not 70 percent. And, contrary to reports, he said,
“no hospitalizations due to ivermectin toxicity have been directly reported to
the Mississippi Poison Control Center or the Mississippi State Department of
Health.”
The Oklahoma story proved even more of a
reach. The original source, a report from local news station KFOR, included
quotes from an Oklahoma doctor named Jason McElyea—who had not worked at the
hospital mentioned in the story for several months. He claimed that “the ERs
are so backed up that gunshot victims were having hard times getting to
facilities where they can get definitive care and be treated.” He also mentioned
having seen some patients who had “overdosed” on ivermectin.
KFOR reporter Katelyn Ogle merged these
separate observations into a single falsehood with the headline, “Patients
overdosing on ivermectin backing up rural Oklahoma hospitals, ambulances.”
Neither she nor the many national and international media outlets that picked
up the story bothered to call any hospitals to confirm McElyea’s claims. (In
fact, some hospitals were overwhelmed with COVID patients, but not with
ivermectin overdoses.)
As with the chain-of-custody process
designed to create an unimpeachable record of evidence gathered at a crime
scene, journalists are obligated to account for the information they convey as
fact in their stories. Who was the original source? Is that source reliable?
Can that source’s statements be confirmed by other reliable sources and facts?
Basic tenets of journalistic practice are
particularly important when a media outlet has already proven to be less than
capable of following them. Rolling Stone, which infamously
brought the world an invented college-rape story set at the University of
Virginia in 2014, should never be considered a reputable source, as it proved
yet again with its promotion of this story. Even the photograph the magazine used
in its tweet publicizing its coverage was false, taken not outside a hospital
this summer, but months earlier during a vaccination drive in the state.
And what of our Big Tech guardians against
disinformation? Despite all the recent hand-wringing by companies such as
Twitter and Facebook about the spread of disinformation, Twitter did not mark
Rachel Maddow’s untruthful tweet (which remains uncorrected and was sent out to
her 10.5 million followers) as misinformation.
Why not?
Because the ivermectin story fit the
prevailing media narrative—a narrative that prioritizes fearmongering and
tribalism over fact. The tone of the coverage was consistently and predictably
polarizing: Midwestern rubes (probably Trump voters!), whom television hosts
such as MSNBC’s Joy Reid contemptuously called “ivermectin people,” take horse
drugs and crowd hospitals. Mainstream-media personalities and journalists
believe they are doing the right thing by calling out these yahoos for their
irresponsible behavior.
No matter that the narrative was pure
confirmation bias. These days, confirmation bias functions as adrenaline for
many in the mainstream media, and a single local news story can now provide
mainstream outlets with just the right amount of salacious detail to justify their
portrayal of their fellow Americans as halfwits.
The ivermectin narrative also fit neatly
into a broader trend in COVID reporting: alarmism. The terrified tone of so
much pandemic reporting, understandable early on when so little was known about
the virus and when vaccines were not yet created, has become a permanent
feature despite gains in treatment and the protection offered by mass
vaccination. It is a form of path dependence whereby the default position for
reporting about a new virus variant, for example, or about new treatments for
COVID symptoms, begins from a point of panic rather than dispassionate
fact-gathering.
This was evident with much of the
reporting on the Delta variant. As COVID cases (overwhelmingly among the
unvaccinated) began to rise this summer, albeit with thankfully lower death
rates, news outlets shifted away from discussing the raw number of COVID
hospitalizations and deaths (which would help readers put the recent wave in
context) and instead talked about percentage increases that made the situation
sound far more dire than it was—especially given the availability of free
vaccines.
Story after story on cable news and in
newspapers emphasized the dangers of the Delta variant and its supposed
deadlier nature (which proved not to be true). In late July, the Washington
Post ran a fearful story with the headline “The War Has Changed,”
citing an internal CDC slide presentation about the Delta variant that
emphasized breakthrough infections (which have proven not to be as widespread
as stories suggest) and that claimed (falsely) that Delta was as contagious as
chickenpox. By early September, the New York Times front page
featured stories such as “Covid deaths surge across a weary America as a
once-hopeful summer ends.”
There are a few notable exceptions to this
trend. David Leonhardt at the New York Times has used his
morning newsletter to debunk several COVID-related panics, most recently
analyzing the available data regarding breakthrough cases of COVID in the
vaccinated population. (His finding: The vaccinated have a 1-in-5,000
chance, at worst, of being hospitalized due to a breakthrough.)
Still, most published or aired stories
about COVID are negative, alarmist, or both, even when the facts offer cause
for optimism. Mixed messaging from public health officials compounds this
problem, and together they have made vaccinated Americans feel as if it is
unsafe for them to return to any sort of normal behavior.
In part, this is because the mainstream
media are dominated by people who self-identify as being on the left of the
political spectrum. Those same people tend to view themselves as the party of
science over superstition, the people who value technocratic-elite directives
over common people’s commonsense instincts. From their perspective, they are
the ones who “listen to the experts” and do the right thing by living under
endless lockdowns and mask mandates, and whose endgame appears to be no return
to normal until COVID cases reach zero (everyone else is a danger to society).
In fact, the pandemic has proven their total inability to assess risks.
As the recent ivermectin kerfuffle
demonstrates, it has also proven their insincerity. If you must lie to make the
story work, you’re a propagandist, not a journalist. If your source’s
statements seem too good to be true because they so perfectly capture your own
ideological leanings, they probably are too good to be true—or your leanings
have compromised your judgment. Journalists are supposed to approach events
(and those in power) with skepticism, rigor, and the dogged pursuit of the
facts on the ground regardless of whether those facts support the prevailing
narrative. By actively promoting falsehoods about COVID and their fellow
Americans, the media are like the boy who cried wolf. When and if they finally
do uncover the truth, they will have made it impossible for us to believe them.
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