By Mark Jamison
Wednesday,
August 30, 2023
Is the
Biden administration breaking its promise to promote competition?
In a
surprising turn of events, the Department of Justice (DOJ) and Federal Trade
Commission (FTC) have released proposed merger guidelines that spurred sharp criticism
from experts across the political spectrum. Both legal scholars and economists
alike are panning these guidelines, citing errors in case-law citations and a
backward approach to economic analysis. For an administration pledging to prioritize competition and embrace the latest scientific and
economic understandings, this is an unfortunate misstep that demands reconsideration.
Merger
guidelines play a vital role in providing clarity and predictability for
businesses. By outlining how merger laws will be enforced, these guidelines
have effectively lowered business costs and benefited consumers. The DOJ and
FTC continually work to improve the guidelines to reflect improving economic
understanding and the complexities of an evolving economy. Courts have
similarly rejected simplistic rules and emphasized rigorous, case-specific
analyses that prioritize consumer welfare.
However,
the merger guidelines proposed by FTC chair Lina Khan and the DOJ’s Jonathan
Kanter fail to uphold these principles. They have defended their
proposal, highlighting that “the proposed guidelines
include — for the first time — legal citations to Supreme Court cases.”
Bragging about the inclusion of legal citations to Supreme Court cases is a
mistake — the primary purpose of merger guidelines is to embody the best of
economic understanding, not act as a legal brief.
Furthermore,
the agencies’ reliance on outdated cases has been criticized by eminent
antitrust scholars, as subsequent court decisions have corrected many of its
errors. The agencies cite cases incorrectly or reference ideas that subsequent
court decisions have rejected. Geoff Manne’s analysis shows that the median age of
the cases cited is 50 years. The merger guidelines have been updated four times
since then, and recent court cases have overridden the older decisions.
The
proposed guidelines’ most cited case is Brown Shoe v. United States from 1962. Unfortunately, Brown Shoe “is
sharply at odds with what courts do today in merger cases,” according to notable antitrust scholar
Herbert Hovenkamp, and the Supreme Court has subsequently corrected many of its
errors. Furthermore, the proposed guideline number six incorrectly cites Brown
Shoe as its authority for how much of a market is closed to
competitors because of a vertical merger — a merger between two businesses
involved in related steps in the supply chain. Simply put, Brown
Shoe doesn’t say what the proposed guidelines claim it does.
The
economic foundation of the proposed guidelines is equally problematic. Khan and
Kanter claim that modern analytical tools and market realities have been
considered, but the guidelines regress to using simple metrics like market
shares as almost conclusive evidence, disregarding the more comprehensive
approach adopted in the 2010 merger
guidelines. The
presumption that a merger may substantially lessen competition based on market
structure alone disregards relevant evidence and economic insights.
This
market-share approach is flawed for several reasons. Notably, the Supreme Court
has been rejecting it since the 1970s, as highlighted by the Second Circuit
Court of Appeals this year in Fjord v. AMR Corp. Moreover, in the
context of an increasingly globalized world with significant technological
advancements and increased regulations, assuming that keeping firms small is
sustainable is a fallacy. Scale economies and the need for firms to be
effective in dealing with regulators drive many to grow larger, often through
mergers. Adapting organically is often too costly or effectively impossible,
making mergers the only way for some firms to stay relevant.
The
Biden administration’s plan will hold American companies back from being world
leaders by denying them opportunities to economically acquire new competencies
and achieve scale. The world’s best technical talent will find the U.S. a less
rewarding place to work, and investment money will move to countries whose
regulations are less political. Consumers will pay the price.
The DOJ
and FTC should withdraw or substantially alter these imprudent guidelines. But
the ultimate responsibility rests with the White House. President Biden’s
administration has broken its promise to embrace solid economic understanding.
It is time for the White House to emphasize letting businesses adapt to
changing economic realities as the best way to serve consumers. The president’s
commitment to economic growth and promoting actual competition demands nothing
less.
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