National Review Online
Tuesday, October 09, 2012
The Obama campaign apparently is being run by a
humor-deficient would-be Jon Stewart: On Tuesday, it launched an ill-advised
attempt at snark in an advertisement featuring Big Bird. How bad was the ad?
Even the yellow fellow himself was embarrassed, and Sesame Workshop, the
multimillion-dollar enterprise with the $1 million–a–year president behind
Sesame Street, asked that the ad be taken down. Even President Obama’s amen
corner in the media was aghast: ABC News’ Terry Moran pronounced it the work of
a campaign “in panic mode.” Somebody should remind Barack Obama that he is, for
the moment, president of the United States of America, and not auditioning for
whichever MSNBC time slot Chris Hayes turned down.
Mitt Romney has promised to end subsidies for public
broadcasting, which is an excellent idea for many reasons, beginning with a $16
trillion debt. Those who point out that eliminating mere small-fry outlays like
the Corporation for Public Broadcasting won’t balance the budget are undeniably
correct — but it is also undeniably correct that we will not balance the budget
without eliminating a lot of small-fry outlays like the Corporation for Public
Broadcasting. We have to do the big-ticket items and the little ones as well,
lest we spare the taxpayer the guillotine only to abandon him to a death by a
thousand forgone cuts. While Mitt Romney and Paul Ryan are rolling out big
ideas on taxes, entitlements, and deficits, Barack Obama is clinging to his
toys like a frightened child, which very well may be what he is feeling like
after his recent trip to the woodshed.
Controlling the deficit will entail some difficult
decisions. Getting Big Bird off of welfare is not one of them. Caroll Spinney,
the actor who has played Big Bird since the dawn of time, earns a comfortable
1-percenter income and nests in a gated estate in tony Woodstock, Conn.
Rich-old-hippie welfare is an idea whose time has gone. Public-broadcasting
executives earn incomes well into the six figures and sometimes into the seven
figures. Sesame Workshop takes in hundreds of millions of dollars from Tickle
Me Elmo and other merchandise. Big Bird is beak-deep in birdseed and does not
require a half-billion dollars a year from taxpayers. Antiques Roadshow,
Frontline, and many other public-broadcasting programs similarly do not require
government support. We have excellent reason to believe that people will open
their pockets to pay for Downton Abbey: the fact that they already open their
pockets to pay for Downton Abbey through on-demand television services. And if
Clinton: American Experience or Tony Bennett: Duets II somehow fails to connect
with an audience, the sun will rise in the morn nonetheless.
Public broadcasting is the deathless government program
par excellence. It may have made some sense a few generations ago, when there
were in effect three broadcast television stations, limited radio offerings,
and enormous regulatory and economic barriers standing in the way of new market
entrants. But that no longer is the case: Anybody with a few thousand dollars
and an Internet connection can launch a television series or a radio program
today and reach an audience of millions. We have more television stations than
we can watch, more radio stations than we can listen to, and instantaneous
connections to most of the world’s media. In fact, we could multiply public
broadcasting expenditures a hundredfold and do practically nothing to improve
on the already vast richness of our media environment. Firing Line is a beloved
memory, but in 2012 such programming would not require a public-broadcasting
infrastructure to thrive. If PBS doesn’t do it, 10 million others will.
And while PBS and NPR give very little offense beyond
their bland, conventional liberalism, the United States is not the sort of
country that should have government-run media — or even media that is only 6
percent government run. Public broadcasting, like so much associated with the
progressive heyday, is fundamentally un-republican.
We welcome this debate. The Democrats will, as usual, cry
that this is about “the children,” but l’affair Big Bird shows us precisely who
the children really are.
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