Sunday, October 5, 2025

The Trump Effect: On Our National Memory

By Christine Rosen

Thursday, September 18, 2025

 

If President Donald Trump’s careers in real estate development, television, and now politics have taught us anything, it is that he likes to leave his mark (and his name) on everything he touches. Some of those marks, like the profusion of gilt ornaments and gold, Trump-branded coasters in the Oval Office, will almost certainly be removed by future presidents. Others, like the proposed construction of a White House ballroom or his plan to build a “Garden of Heroes” featuring statues of great Americans, are more likely to become permanent parts of the White House and National Mall.

 

So far, Trump’s most enthusiastic attempts to leave his mark on history in his second term have come in the form of numerous executive orders (EOs) that are also unlikely to prove lasting, as they will be reversed the moment a Democrat is sworn in as president. Yet they are revealing of Trump’s approach to history and national memory.

 

Some of the EOs are a form of executive branch rebranding, such as EO 14172, “Restoring Names That Honor American Greatness,” which changed “Gulf of Mexico” to “Gulf of America” and, reversing a change made in 2015 by the Obama administration, changed “Denali” back to “Mount McKinley.” Others, such as EO 14224, “Designating English as the Official Language of the United States,” are pure political posturing. The U.S. has never had an official designated language, and Trump’s declaring one will matter little.

 

Other executive orders should be welcomed, even by voters who are not supporters of Trump. EO 14189, “Celebrating America’s 250th Birthday,” establishes a task force to celebrate the semiquincentennial of the Declaration of Independence and brings back two EOs from Trump’s first term that Biden had rescinded: the National Garden of American Heroes plan, yes, but also an order “Protecting America’s Monuments from Vandalism.” The latter, unfortunately, remains necessary, as demonstrated by the extensive damage done to statues and monuments nationwide by left-wing rioters in the spring and summer of 2020.

 

It is EO 14253, “Restoring Truth and Sanity to American History,” issued by Trump at the end of March, that has received the most attention and generated significant angst among figures on the cultural left, as it targets the Smithsonian Institution and the National Park Service. The opening paragraphs of the EO are statements of fact: “Over the past decade, Americans have witnessed a concerted and widespread effort to rewrite our Nation’s history, replacing objective facts with a distorted narrative driven by ideology rather than truth. This revisionist movement seeks to undermine the remarkable achievements of the United States by casting its founding principles and historical milestones in a negative light.”

 

Setting aside the odd title given to the EO — history is neither sane nor insane; it just is — any honest broker in the culture wars of the last decade cannot fault this summary of events. The New York Times–sponsored 1619 Project, a revisionist history of the United States, was the best-known of these efforts, but there were many more in museums and textbooks and school curricula throughout the country. Much of this ideological revisionism has been done by curators and activists quietly behind the scenes for years, which is why the public was surprised when they learned that taxpayer-funded institutions like the Smithsonian’s National Museum of African American History and Culture were spending money on educational projects that taught, as Frederick Hess of the American Enterprise Institute noted, “that values like ‘hard work,’ ‘self-reliance,’ be[ing] polite,’ and timeliness are all a product of the ‘white dominant culture’” and that “conventional grammar, Christianity, the notion that ‘intent counts’ in courts of law, and the scientific method and its emphasis on ‘objective, rational linear thinking’ are all proprietary to ‘white culture.’”

 

Trump’s plan for the Smithsonian is not without flaws. Critics of the administration’s efforts to audit the Smithsonian’s practices are correct to point out that the review panel chosen by Trump lacks anyone with historical expertise or significant museum experience. The effort is being spearheaded by Lindsey Halligan, a White House aide who has spoken of her love of history and her desire to see more positive narratives about America’s past but who has no scholarly credentials or practical experience in the field. Trump supporters like to claim that only outsiders uncorrupted by expert training can effectively revolutionize ideologically captured institutions, but this is not true in every case, especially when this sensibility ignores the wisdom of experts who would also like to see public history de-radicalized. It would have been better had Trump chosen at least one professional historian of non-radical sensibilities (they do exist!) to help guide the evaluation of the Smithsonian.

 

Of course, many professional historians (who are among academia’s most liberal groups) objected to the EO’s mission in its entirety. The Organization of American Historians (OAH) claimed that museums and national parks were now “under assault” and called Trump’s EO “a disturbing attack on core institutions and the public presentation of history, and indeed on historians and history itself.” The OAH (which claims 6,000 members) is hardly a disinterested party to such disputes, but it is also no neutral arbiter of the past. During the riots sparked by George Floyd’s killing, the OAH released a statement calling on its members “to deepen our commitments and redouble our efforts to preserve, interpret, and teach history that helps us all understand the ongoing centrality of racism in the United States, as well as the massive efforts to fight for justice — the present uprising included.” As for scholarly objectivity? “We must bring our historical understanding to bear on contemporary issues and antiracist movements by speaking truth to power, at our own institutions and beyond.” That is properly understood as a tone of activism. Not surprising for an organization that for years has devoted significant energy to political advocacy, which, of course, flows only in one direction — to the left.

 

Trump is uncowed by such scolding. In mid-August, he posted on Truth Social, “The Museums throughout Washington, but all over the Country are, essentially, the last remaining segment of ‘WOKE.’ The Smithsonian is OUT OF CONTROL, where everything discussed is how horrible our Country is, how bad Slavery was, and how unaccomplished the downtrodden have been   Nothing about Success, nothing about Brightness, nothing about the Future.” He went on to argue, “We have the ‘HOTTEST’ Country in the World, and we want people to talk about it, including in our Museums.”

 

Hyperbole aside, when he vows to restore public institutions to their pre-“woke” status, Trump is channeling public opinion — and the results of the last election. Even the private sector has been dismantling its diversity, equity, and inclusion branding and infrastructure.

 

Restoration projects pose their own challenges, however. History and national memory are not the same thing. History is constantly revised, reinterpreted, and rewritten as new facts are unearthed and new theories become fashionable, for better and for worse. Historiographical battles can be fierce, but the skirmishes tend to be contained largely within academia.

 

National memory is shaped by far more than these historical narratives; it includes popular culture, popular myths, and the public spaces that a country nurtures and that help shape its collective identity. Ceremonies, symbols, monuments, stories: these all become part of a country’s national memory. This is why radicals try to destroy statues of the Founding Fathers and memorials to the past, or to declare a “new founding” for the country in 1619 rather than 1776. It is part of a larger effort to destroy these bonds between past and future generations and thereby seize control of the national story. Doing so allows them to declare a new vision of society “unburdened by what has been,” as former Vice President Kamala Harris was so fond of saying.

 

The past is always our burden, however, and Trump should know that better than anyone — he ran and won in 2016 on his past achievements as a businessman and entertainer and has been dogged ever since by his past misdeeds, particularly with women. And while national memories are the things we choose to remember in common, those also change with time. “Make America Great Again” has always been an explicit appeal to look back in time to a supposedly simpler, better era of American history, but its strength as a political slogan is also its weakness as a guide to cultivating national memory.

 

The impulse to rebut the extreme politicization of the past by the ideological left, which sees only colonialism, domination, extermination of minorities, and oppression in our nation’s story, is understandable — one might even say necessary. But the Trump administration has at times oversimplified that story, embracing a nostalgia purveyed on social media and borrowing heavily from earlier eras’ efforts to shape cultural memory. The Instagram account of the Department of Homeland Security is replete with images of 19th-century westward expansion, such as Albert Bierstadt’s Among the Sierra Nevada, California, echoing the manifest-destiny theme invoked in Trump’s second inaugural address. The account more recently featured George Caleb Bingham’s Daniel Boone Escorting Settlers through the Cumberland Gap, with the trollish comment, “Pioneers, not illegals.”

 

But nostalgia is history’s simplistic, cloying cousin, and it can pose a trap as well. Nostalgia looks backward in a country that usually prefers to understand itself as moving forward into a better future (even if that, too, is often a simplification of reality). And rather than a message of “Pioneers, not illegals,” Americans generally hold more complicated views of immigration that shift significantly over time. Encouraging a return to a past where immigrants were demonized as invaders is not the way; securing the border through more vigorous enforcement of the law, as Trump has done, is, and it has calmed Americans’ fears about immigration. A Gallup poll in June found that 79 percent of Americans found immigration “good for the country,” a significant change from one year ago.

 

As historian Michael Kammen argued in Mystic Chords of Memory, “invocations of the past (as tradition) may occur as a means of resisting change or of achieving innovations.” The danger isn’t in the Trump administration’s efforts to restore a less ideological tone to institutions of history and cultural memory like the Smithsonian. It is that Americans, weary of presidential pronouncements and endless ideological battles over the meaning of the past, will simply stop caring about history at all. Successful restoration projects don’t resemble yet another round of partisan culture war. They encourage cultural renaissance, a rediscovery of the values and stories on which our country was founded, honest assessments of how it has both achieved and failed to live up to those ideals in different eras. With the 250th anniversary of the Declaration of Independence nearly upon us, it is an opportune time for just such a renaissance. Change for the sake of change — whether revolutionary or reactionary — is anathema to a conservative sensibility. Trump’s populism is often at war with conservatism, and that battle will continue to shape national memory in the years to come. History, as always, will have the last word.

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