By Jeffrey Blehar
Monday, September 01, 2025
Readers, a warning up front: The people you will
encounter in this story range from ridiculous to repulsive, all without a
single one of them rising to the level of actually being important. We are
about to turn over a damp, muddy rock and see what kinds of multi-legged
creatures are slithering around underneath, out of sight from civilized eyes.
Yes, it’s time to talk about “online influencers” again. (Before we do so, let
us pause here to pour one out in remembrance of my boy, the O.G. himself, David Hogg. We shall not look upon his like again anytime
soon.)
Specifically, let’s talk about the truly sick amounts of
money some of these Twitter/X, TikTok, and podcast influencers have been revealed to be making — as
much as $8,000 per month, if Wired is to be believed. And all they have
to do is submit all of their content to a shady progressive organization named
Chorus for preclearance and “message approval,” while employing the appointed
talking points of the day and funneling all bookings through their secret
paymasters.
The contracts reviewed by WIRED
prohibit standard partnership disclosures, declaring that creators will “not
publicize” their relationship with Chorus or tell others that they’re members
of the program “without Chorus’s prior express consent.” (A screenshot from a
slideshow was shared with WIRED following this article’s publication by Graham
Wilson, a lawyer working with Chorus, that offers several talking points if a
member of the cohort wanted to discuss Chorus publicly.) They also forbid
creators from “disclos[ing] the identity of any Funder” and give Chorus the
ability to force creators to remove or correct content based solely on the
organization’s discretion if that content was made at a Chorus-organized event.
“There are some real great
advantages to … housing this program in a nonprofit,” Wilson said to creators
on a Zoom call reviewed by WIRED. “It gives us the ability to raise money from
donors. It also, with this structure, it avoids a lot of the public disclosure
or public disclaimers—you know, ‘Paid for by blah blah blah blah’—that you see
on political ads. We don’t need to deal with any of that. Your names aren’t
showing up on, like, reports filed with the FEC.”
You, perhaps, might scoff at the secrecy, corruption, and
rank hypocrisy of it all — from America’s self-appointed moral scolds, no less.
I say it’s nice work if you can get it, and also have no sense of dignity
whatsoever. But it’s Labor Day weekend, after all, so why not celebrate some
true heroes of socialist labor?
The provenance of the reporting has become a flashpoint
for those named in the piece. The big scoop was written by none other than a
freelancing Taylor Lorenz, the notorious progressive lunatic whose downwardly
mobile career arc from the Washington Post to her present state summons
images of the fate of the Titan submersible. This explains why the defenders of
these influencers — who have been caught red-handed selling out their political
souls to Mammon — have sought to personalize the issue and make it about
Lorenz, who to be fair seems like a thoroughly abhorrent person.
But she has the goods in this case. You may have noticed
that I haven’t named any of the influencers outed by Lorenz as being on the
take from the professional Democratic message machine. The reason for this is
simple: I haven’t heard of a single one of them. Feel free to click on the link
already provided to see if you recognize any of them (all named in one
long paragraph), but I didn’t, and it made me realize that one of two things
must be true: Either I am wildly out of touch with the personalities that move
political minds on the progressive left these days — very possible! — or these
guys don’t have the same reach as Dave Smith or Theo Von or even Darryl Cooper
for that matter.
What prevents me from having much more to say about this
obviously embarrassing Democratic attempt to recruit paid influencers and then
muzzle them with NDAs and strict message control is my complete ignorance of
similar things on the right. Because I can promise you this: There is more
dirty money (and foreign money, I’d wager) coursing through the online right at
the present moment than ever before, and likely at a scale that utterly dwarfs
progressive outlays. After all, Donald Trump is president, and has shown
himself remarkably amenable to both flattery and bribery in his own right —
it’s obvious where the lobbying action is going to be for the next few years
with an imperial president. Anyone reading this story and laughing about
left-wing influencers having been revealed as cynical grifters on the corporate
progressive payroll ought to ask themselves what exactly it is they think a
hundred MAGA-coded influencers on Twitter and elsewhere are doing, and how many
side-deals they’ve cut.
Readers, there is an invisible world out there, a hidden
hand, and it is driven by money — the dark matter of politics. We caught a
fleeting glimpse of how foreign money is spent on the right at least once over
the last few years, with the Tenet scandal: Recall that there, Russian intelligence used
Canadian cutouts to recruit Lauren Southern, Tim Pool, and moral horror-show
Benny Johnson (among others) to record commentary pieces about topics that the
Russians selected and scripted — to advance Russia’s geostrategic interests
among the MAGA right. That was but one scandal, discovered due to the
carelessness of its practitioners. Let’s stick to the sort of unpleasant
insectoid analogy that began this piece, and therefore recall the rule of
pests: if you see one inside your house, rest assured he brought company with
him. There is far more, and worse, that you can’t see, lurking hidden
within your walls or your floors — a world going
on underground.
It would be easy enough to laugh at Democrats, to dismiss
this humiliation as yet more evidence that they are an unpopular group of sad
frauds who need to pay for their online influencers the way maladjusted losers
frequent brothels. But then I ask myself where all that Qatari and Chinese
money goes. And I ponder the message coordination of so many rightoid
influencers. And I begin to wonder. I wonder who on my side — or anyone I’ve
taken on good faith — in fact secretly practices the world’s oldest profession.
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